Basically, their PUSH is your IM tribe and their PULL is your Cool tribe, and I am suggesting that companies like mine, which offer both rapid ROI in terms of implementing a solution that yields strategically significant cost-cuttings (imagine what a 50% reduction in paper document production/mailing costs translates to when you are a huge credit card or insurance company sending out large statements (and, yes, those are the types of customers benefiting from our solutions). But, after achieving those results, a solution like ours also opens the door for customer-initiated “personalized conversations” which we refer to as “transpromo” (Transactional Promotion) through the use of integrated marketing tools and profiling, for example, And a host of new data points open up via reporting, e.g., click-rates, deliverability, response-rates, etc), enabling better business intelligence, faster.

I’d love to position ourselves as a Third Tribe company and have people understand what it means! The hybrid marriage of push and pull is what we need to bring to every aspect of our lives, including how we approach achieving global planetary stability and sustainability. It is about streamlining and automating where possible, whilst also responding effectively to both individual and collective needs.

I started getting involved in social media about 2 years ago and have learned that being a salesman in your social media don’t work. So I have learned to join like minded groups and this works quite well. Like someone said earlier don’t waste to much time on social media and spend more time on SEO. This way people look for you and it makes it a lot easier. Thanks for sharing.

I, on the other hand, went into social media with the objective to build relationships for the express purpose of promoting my web properties/ventures. Nothing hidden as this is clearly stated. Not surprisingly, I attract many B2B types e.g. Intermet Marketers, SEO types.

It is not surprising that when I post my material on my Buy Books Smartphone App, I don’t get much interest. Most of my Facebook friends are “sellers”, not “buyers”. I have some interesting interactions with these Facebook friends which I value but trying to translate that into interest to buy books through my affiliate program – well, that is a work-in-progress.

Then my sister suggested I post on her wall. I am still hesitant to post on other’s walls because I don’t like pushing. I like to put things of value out there and let people choose them – I am not a salesperson. I peddle information and knowledge well but not products. Since she knew the mindset of her friends, she posted “The LEGO Ideas Book” and one friend bought the book!

Although it is interesting to read and learn about all this social media marketing stuff, I am beginning to realize that my time is better spent elsewhere, such as working my SEO for search engine visibility. On the side of social media marketing (and marketing in general), I am looking for affordable marketing campaigns from the experts who know how to do it.

The Cool Kid with 4999 Facebook friends and 34,278 Twitter followers – I would like to make an offer to that person to double his/her bank account to help market my Buy Books Smartphone App.

Whatever you do (even if you never sell anything), someone will complain, so that’s just part of the deal. But when you provide lots of value while acknowledging that you have a business to run, the balance gets easier to find.

Thank you Sonia and Brian for a refreshingly new kind of Newsletter,

Pamela