The Ultimate Guide to Twitter Marketing

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I’ve probably approached Twitter marketing in fifty different ways.

And in an attempt to find the best way to go forward with my own marketing efforts on Twitter, I recently realized that I’d collected a fairly valuable list of killer resources along the way.

Would you like to know how to start marketing your business on Twitter?

How about more advanced approaches to getting more retweets, more followers, and more prospects for your business?

If there are secrets and special formulas that can magically unlock the power of social media out there, I don’t know them.

What I do know, is exactly what the experts are doing — day in and day out.

And now, you will too …

What is Twitter?

Twitter in Plain English
Entertaining and easy to follow, this video from Lee and Sachi LeFever of Common Craft show ways of understanding how Twitter works and fits into your daily workflow and lifestyle.

48 Ways to Explain Twitter to Skeptics
David Meerman Scott confronts the inevitable questions from the Twitter skeptics. His family asked him to explain Twitter, grilling him on Christmas. Instead of explaining himself, he tweeted the question and posted his replies.

Setting up your Twitter account

The Beginner’s Guide to Twitter
Michael Hyatt shares a tutorial on how to set up Twitter for your cell phone. He also goes over some basics on how to tweet with third-party tools. 

Newbie’s Guide to Twitter
Rafe Needleman shares a step-by-step process of getting started on Twitter. His steps include basics like the initial account set up, getting started on your mobile phone, following and joining friends and even mindset ideas for new Twitter users.

Twitter and Personal Branding: The BIG Mistake I See People Make Every Single Day
David Meerman Scott shares secrets you can use to setup your Twitter profile with your personal brand.

Why You Need a Kick Ass Twitter Background
Marian Schembari shares a few profiles on Twitter and why they represent their brands so well. 

It’s OK to Have Multiple Twitter Accounts
In fact, it’s necessary if you have multiple departments in your business. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.

New twitter users start here

Social Media Workflows Part 1: Awareness and Capture
Setting goals before jumping on Twitter will get you farther than any other strategy. Chris Brogan discusses how you’re going to use Twitter for your company and how to put a plan in place.

How to Start On Twitter Without Looking Like a Newbie
Marian Schembari created a new Twitter account for sharing her experiences in her new town of Auckland, New Zealand. Instead of throwing any old thing up there and opening the doors for people to interact with her on that account, she walks through what she did before inviting followers.

7 Tips for New Twitter Users
Shel Israel’s evergreen post has some of the best tips for approaching Twitter when you’re a newbie.

Use Twitter for Your Business the Right Way
Aira Bongco’s tips give you a solid basic approach to Twitter. Also, find the one way you can use Twitter to set your business apart.

How to Twitter
Wall Street Journal’s Julia Angwin shares her first few Twitter experiences before she got the hang of it and gained followers. She writes about how to use Twitter’s greatest strength to your advantage.

Moving from Social Media Tactics To Your Social Business Plan
Instead of floundering on social media networks, being tossed from wave to wave, David Armano shares foundation-building steps. When your company is ready to tap social media, David’s post will help you find secure footing.

Twitter Experiment Results — Swapping Person To Brand
Adam Singer makes a case for creating content that is community focused. Find out why creating great content drives traffic from social media networks to your “hub.”

What’s up with the whole #hashtag thing?

The Twitter Hash Tag: What Is It and How Do You Use It?
Tech for Luddites gives a great clarification on what a hashtag is, and how to create one.

Twitter vocabulary

The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Every definition and term you needed to know around social media in one place. How convenient is that?

Can Social Media Buzz-Words Kill Your Profits?
J.P. Micek shares his impressions about buzzwords in new media marketing. In this article, he gives you a different way of looking at the mindset for using social media to gain the most from words like authenticity and transparency.

Ten Things You Must Know Before Using Twitter
Ten must-know terms and tools.

25 Social Media Buzzwords … Explained
Jim Tobin put together the top social media buzzwords with thorough definitions so you won’t be in the dark when someone says “social graph” or “mash-ups.”

Why you need to be on Twitter

12 Reasons to Start Twittering
Start with the 12 reasons to start Twittering. Michael Hyatt’s insights are spot on.

How Twitter Will Change the Way We Live
Robyn Twomey of Time Magazine discusses Twitter and conversation. The fact that a conversation in your head can lead to real-life conversations and connections is changing the world. This post brings up questions surrounding the standards of interacting with others — instead of staying in your head or continuing a one-way conversation plan.

Social Media Marketing: 2011 Trends Report
Is Twitter just “too six months ago” for you? Michael Brenner goes over the 2011 Trends Report with his own thoughts about what’s coming next in social media.

5 Reasons I use Twitter – (and you should too)
Jeff Delp, a K-12 administrator, says using Twitter can help you as a personal learning tool in five areas of communication. Using Twitter can improve your current work style and future learning.

Do You Tweet? 3 Reasons Why You Should
This one’s a favorite of mine because Sprike tells you straight up that you shouldn’t expect to land deals or millions of dollars in the first three minutes of being on Twitter. Instead, Sprike shares with you: 1) who you should try to get to follow you, and 2) exactly why.

7 Surprising Statistics About Twitter in America
Jay Baer, co-author of The NOW Revolution, shares the side of Twitter you don’t know, according to an Edison Research Survey. Although this is a 2010 blog post, it still has relevance as to why Twitter is a significant player in social media and still growing like crazy.

35 Ways Social Media Can Make Your Life Easier
Alli from BlogWorld shares how Twitter makes it convenient for you to find valuable, real-time information. Besides using it for business, you’ll get insights into thirty-five other uses for Twitter, making it perfect for the pursuit of #winning.

The Future of Community
Chris Brogan gives an excellent point about the ever-changing nature of web-based community. He shares the evolution of community online, and why Twitter is necessary.

How a Few Tweets Led to a 370% Increase In My Traffic
Tom Meitner shares his Twitter experience with Chris Brogan on Problogger. He says anything is possible if you take action.

Twitter User Statistics Show Stunning Growth
Catharine Smith from The Huffington Post illustrates how much Twitter has grown over the past five years since its launch.

The Ten Ways Twitter Will Permanently Change American Business
Douglas McIntyre from 24/7 Wall Street wrote this evergreen post about how Twitter is evolving into a major marketing tool in ten different areas of media and marketing.

Big companies are doing it …

Coca-Cola VP Talks About the Keys to Social Media Success
Cynthia Boris interviewed Wendy Clark about Coca-Cola’s strategy with Twitter. The tips from this post at Marketing Pilgrim are incredible.

40 of the Best Twitter Brands and the People Behind Them
Jennifer Van Grove interviewed forty major brands on Twitter for Mashable. She came up with the best reasons to be on Twitter and how to create your company’s strategy based on these interviews.

The government is doing it too …

Cornyn: Lawmakers Having to Conquer Fear of Social Media
Michael O’Brien of The Hill’s Twitter Room reports about how Sen. John Cornyn uses social media. In this post, find out the number one reason using Twitter will help your business efforts.

Barack Obama on Twitter
He follows back, or so I’ve heard. I haven’t seen him accept my follow yet 😉

What you need to know

An Insider’s Guide to Social Media Etiquette
Chris Brogan has plenty of etiquette tips for keeping the conversation going, disclosure, promotion, content production, and sharing.

Twitter Etiquette For Agencies/Freelancers
Tony Bloomberg from Diva Marketing Blog shares more than just a few tips for etiquette and Twitter behavior.

The Most Important Twitter Rule of 2011
Diana Adams says down with the “dictatorship mentality” on Twitter. Discover the reigning Twitter rule for 2011 that trumps everything else.

Twitter, Facebook, Groupon, and Social Media – What Online Advertisers Need to Know
Hollis Thomases delivers the real deal on social media. She goes over the cold, hard facts based on research and reports so you don’t have to.

The Easy Button
Tom Webster of Brand Savant shares the “easy button” of the Internet.

What the heck is a retweet and how do I do it?

How to Get More Retweet Action on Twitter
The magic on Twitter happens in the retweets. David Cantone will get you started with several simple but important strategies.

How to Increase Your Retweets, Twitter Followers & Klout
Kristi Hines gives you a few easy steps to getting more retweets now. You want more retweets, right?

How to Get Retweeted
Getting retweeted is one of the ultimate goals for marketers using Twitter. Guy Kawasaki’s plan for ultimate retweet domination is on the other side of this link.

5 Steps to Going Viral on Twitter
Dan Zarrella analyzes the specific language and techniques that create more retweets for your Twitter content.

7 Ways to Thank Someone for a Retweet
Angie Schottmuller shares a simple way to thank those followers who retweet your stuff. This goes beyond the basic, “Thanks for the RT!” and to thanking your followers the right way.

The Twitter mindset

1,000 True Fans
The mindset behind any sustainable business. You can gain popularity, coolness and style, but without 1,000 true fans on your side, all the rest fades. BONUS: We all want an audience, here’s how you can learn to earn yours.

The Four Stages of “Getting” Twitter — Infographic
See, everyone goes through these stages. Cool infographic from The Chris Voss Show.

The Six Twitter Types
Guy Kawasaki posted on the American Express Open Forum about the different types of people that use Twitter and which ones are the most effective. Check out which one resembles you and what each of them do. I’m a Mensch, by the way. If you were wondering.

New Media as Community Theater — All the World’s a Stage
I loved this post by Ann Handley because she explains how new media gives everyone a platform for getting their message out.

An Open Letter to the Social Business Industry
I love Amber Naslund’s message on Brass Tack Thinking. She shares how even though social media is a collective entity, there’s several approaches people take towards it. Not all are the same, but all are part of the same purpose.

My Recommendation About Your Twitter, Facebook, and LinkedIn
Tim Berry shares the one recommendation every business needs to know about using social media. You don’t have to take it, but it could be a deciding factor for whether you close a sale or not.

How to get Twitter followers

Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter
Guy Kawasaki’s post offers insights on getting more Twitter followers. He uses these strategies himself.

Who You Gonna Follow Now?
Guy Kawasaki shares three sources that will help you decide who to follow.

Writing Killer Content in 140 Characters or Less
Killer content on your blog can get people to stick around. Twitter only has 140 characters. How do you create killer content in 140 characters? Marly shares a complete list on crafting a message in 140 characters or less.

Why 150 Followers is All You Really Need
Do the number of followers really matter? Find out the number one reason why it doesn’t matter according to Srinivas Rao and get tips on building your base to 150 in just a few steps.

10 Reasons Why I Follow You on Twitter
Brittany Rubinstein shares why she and a million other people on Twitter might follow you.

How To: Expand Your Twitter Tribe
Seth Godin wrote the book on tribes for businesses.  In this post, your business gains a list of ways to expand your reach on Twitter from Aaron Lee.

Brand management on Twitter

The Evolution of Brands on Twitter
Jeremiah Owyang shows you exactly how to get up and running on social media.

Twitter, Customer Service, and Good Brand Management
So many marketing gurus are predicting social media as the future. Valerie Maltoni shares a list of tools and ways to monitor your brand and respond to conversation in a matter of minutes. By doing this, you increase web presence and provide excellent customer service.

Lean, mean Twitter marketing strategies

62 Ways to Use Twitter for Business
If you think you know everything about Twitter, I challenge you to read this post by Meryl Evans. Even the most die hard Twitter users will find at least one action step in this list to use immediately.

How to Use Twitter as a Twool
Cut through monkey talk running around in your head about Twitter. Go read Guy Kawasaki’s post and get clear on a Twitter strategy you can put in place now. It’s a few years old, but still applies.

TweetWhen: The Science of Timing
Dan Zarella shares three years of research and a free tool that’ll show you exactly when to tweet. Watch his webinar to see customized graphs for getting the most retweets. 

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Hollis Thomases put together a list for businesses to get over the wondering of what to do on Twitter and other social media platforms. Print her list and go do it.

The Only Twitter List a Business User Needs
Mario Sundar shares how to use Twitter and LinkedIn together to maximize and keep track of contacts for your business.

4 Ways Companies Use Twitter for Business
Want to see a new media marketing strategy that big companies use? Here are four from Sarah Perez.

Are Twitter Chats Part of Your Social Media Strategy?
Angela Maiers talks about using Twitter chats to grow your business. Don’t know what a Twitter chat is or how to find one? Angela has your back.

Opportunity for Better B2B Marketing with Social Media & SEO
Lee Odden makes a strong case for B2B marketing using social search and SEO. He backs it up with statistics and the right way to implement a plan.

Stop Trying to Engage Your Audience
Gahlord Dewald shares an extremely useful tip after helping a fellow entrepreneur. Find out the one thing to look for when scanning Twitter feeds.

Social Media, Generosity and the Hockey Stick
Find out how karma can come back to your business through the eyes of Jeff Gibbard. One question will determine whether you’re spinning your wheels in social media, or investing in the future.

How To (Successfully) Break The First Rule of Social Media
Just like grammar, copywriters break the rules (and have fun doing it). So find out the number one rule that will skyrocket your social media experience and send raving fans flocking to you.

Prospecting on Twitter

How to Use Twitter for Sales Prospecting
Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away.

Actively Prospecting with Twitter
Geared toward real estate professionals, the Rainmaker Masters Circle blog shares the benefits you’ll receive from prospecting on Twitter and the value you’ll add to potential clients’s lives by providing a needed solution.

Two-Minute Social Media Tips: Local Prospecting with Twitter
(Video) Troy Janisch from Social Meteor shares some quick and easy tips for prospecting locally. Since it’s predicted that all businesses are going to get left behind if they aren’t active in social media, check out these tips to see what you can do right now.

Craft eye-catching Twitter headlines

The Art of Writing Great Twitter Headlines
Brian Clark gives you a must-read recipe for writing headlines that get clicks and retweets.

Managing Twitter

Manage Multiple Accounts Without Medication
If you have quite a few social media accounts to keep up with, Erika Napoletano gives you the full disclosure on how to manage it all.

Top Ten Social Media Tools for Daily Use
Mari Smith shares her faves for making social media manageable across multiple platforms. Besides Twitter, Mari’s website features plenty of posts on Facebook as well.

50 Ideas on Using Twitter for Business
Chris Brogan’s ways to use Twitter for business. It’s a printable list of fifty of the sharpest ways to use Twitter today. If you’re stumped on getting started, read through this list and get to it.

Why There’s Nothing Wrong with Social Media Automation
Twitter purists beware! Danny Brown gives excellent reasons why it’s perfectly fine to use automation tools for Twitter. I mean, geez, you can’t grow eight arms so why not automate where you can? With Danny’s tips, you’re set..

4 Ways to Track Tweets
Patrick Garmoe shares the best tools to track your tweets. Since tracking your online presence is necessary, find out the exact tools you need to do it well.

3 Steps to a Productive Life on Twitter as a Blogger Using Buffer
You may have already seen Leo Widrich or spoke to him on Twitter about Buffer App. Here’s a behind the scenes glance at what it does and how it can help your business.

Top 5 Twitter app alternatives for iPhone
Of course where would we be without Twitter for iPhone. Actually I’m still stuck in the stone age and don’t have a smart phone yet, but for all of you who do, these apps can help you manage Twitter on the go.

How Much Time Does Twittering Really Take?
Do you have to spend 14 hours a day working Twitter like Gary Vaynerchuk? Could you tweet and be effective on Twitter for 20 minutes a day? Find out from Michael Hyatt.

A Review of Triberr and the Spin Sucks Analytics
Gini Dietrich shares why Spin Sucks uses Triberr and how it will help your business with social media. You’ve got to see her hard fact analytics over a two-month span, amazing.

Twitter security

How To Setup HTTPS Better Security on Your Twitter Account
Chris Voss shares how a hacker got into the Twitter accounts of several people in the same coffee shop. He also shares how you can ensure this doesn’t happen to you while tweeting when out and about.

Twitter social proof

What Your Twitter Numbers Say About You, part 1
Marian tells it like it is regarding your Twitter stats. You can get more followers or let people find you, but if you read her post, you’ll find out why she recommends going out and getting more.

What Your Twitter Numbers Say About You, part 2
Marian shares her strategy for managing Twitter through Hootsuite. She makes it look easy!

How do you increase social influence? Don’t think about the score
Not into self-promotion? Brian Solis gives you tangible advice on building a community the human way.

Measuring Social Business Success
Want to know the return on investment (ROI) for social media? Well, Erin Traudt has a few insights on social media gains and social business costs.

Avoid being an annoying twit

Ten Things You Need to Stop Tweeting About
The Oatmeal shares his hilariously true views about what you need to stop tweeting. Don’t say you haven’t done at least one of these if you’re on Twitter. Remember, we can all look up your tweets 😉

The Twitter Test
Mitch Joel cracks me up in this post. Find out how your tweets stack up by taking his Twitter Test.

Don’t Be That Guy
Are you that guy? Shannon Paul can help.

12 Twitter Mistakes You Should Avoid
We all make mistakes. If you can admit them, you’re on your way to improvement. John Paul Aguiar will teach you to avoid some of the biggest Twitter mistakes around.

8 Reasons for Brand Failure on Social Media (Twitter)
Admit it, you’ve wondered … is your brand failing like a whale on Twitter? Charles Mburugu can help you find them and avoid them.

How to Avoid Twitter Cluelessness
Did you see the movie Clueless? Don’t roll with other clueless homies. Get your head on right with these 11 tips from Guy Kawasaki so you can take some action.

Train Wreck! The 3 Types of Self-Destructive Corporate Tweets
Ooh ouch. A few big companies do have some twits at the controls. Check out the tweets Jay Baer listed in this post and what each company did to reconcile with their followers.

Don’t stop there

Twitter Guide Book – How To, Tips and Instructions
Mashable’s HUGE Twitter Guide Book covers the basics as well as more advanced topics. There are also some video tutorials in there.

I Love Marketing – Episode 013: The one with Tim Ferriss
I can’t help it. I love Tim Ferriss. Get into his mindset for Twitter and other social media campaigns through this podcast.

Social Media Cheat Sheet 2011
Drew McLellan put together this great social media cheat sheet. Someone had to create it, right?

Top 20 Twitip Twitter Tips of All Time!
Get all the best Twitips from Lara Kulpa in a single post. If you need action steps to get your business started on Twitter, read, print and follow.

3 Ways to Use Twitter Favorites
It seems many Twitter users don’t understand what favorites on Twitter are or represent. Get the scoop from Ryan Barton so you can use them to your follower’s benefit.

Thanks to my guest blogging coach, Jon Morrow, who kept me on the straight and narrow while working on this post.

Now that you have the knowledge, get out there and market your business on Twitter!

Oh, and please add your best Twitter marketing tips and links in the comments …

About the Author: Gabrielle Conde engineers Mission: Engage -– a company helping businesses grow through content development, article writing, and copywriting.

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Reader Comments (199)

  1. says

    Information/link overload. Looking at this now makes me feel like an ignorant twitter user (I am), but I will bookmark this and use it as a reference. Thanks for compiling this list for us!

    ~ Stephen

  2. says

    Thank you so much for including my blog post inside there Gabrielle,

    Amazing list btw, its going to take me a while to go through some which I found interesting, i will make sure that I bookmark this for future references.

    I can imagine how much time you took to compile this. Awesome work!


    • says

      Thanks Aaron for writing such an awesome post! Glad to let readers know about it. It certainly took awhile. Learned a lot during the process. :) Thanks for your comment.

  3. says

    A snapshot of my thought process for this article:

    “Hmm… ‘ultimate guide’ huh? Well, it’s probably just headline hype. Still, worth a click. Sure.”


    *scroll* … *scroll, scroll, scroll*

    “Whoa. ‘Ultimate guide’ indeed.”

    Great job!

  4. says

    Awesome list of resources for Twitter! Thanks for adding my link about how users can increase their following and Klout along with such great company! :)

  5. says

    Thanks Gabrielle. I really appreciate you including me in your post!

    The 2 most popular Twitter articles on my site continue to be

    “How To Get Started On Twitter”

    and the “Top 10 Twitter Tips from the B2B Twitterer of The Year”

    I hope those are also helpful to your audience as they are to mine.


    • says

      Those are very helpful! Congrats on getting the B2B Twitterer for the boss tweet. That’s awesome! :) Thanks for including these, Michael.

  6. says

    Gabrielle ,

    My best twitter tip is discovering awesome valuable content(like this) and hitting the re-tweet button:)

    Also, I got a tremendous amount of value out of the post “A Review of Triberr and the Spin Sucks Analytics”

    Do you have a automation tool you can recommend like triberr?

    I have mixed feeling about the whole push-button type stuff and wonder if Google will eventually hand down the classic Google slap beat-down for people using tools like this.

    • says

      Hi Jesse – I learned about Triberr from Spin Sucks, but haven’t tried it yet. I’ve been using Tweet Adder, Buffer App, Sprout Social and Hootsuite as an experiment to see which one is most intuitive to use. I have to say that I find using the combination of all of them works well because I’ve learned to use them each in different ways. They all offer a trial period or free version if you want to try them out and see how they work for you. I have a Twitter Timesavers free download at my blog you can check out that has more information about 3rd party tools.

      Although I’m not sure about Google slapping automation tools for social media networks, I don’t think they would if the content you’re putting into the web is unique. I’ve heard of Google slapping for duplicate content blog posts. If you use the 3rd party tools and schedule your own words to go out onto Twitter and beyond, I believe there shouldn’t be any problem. Twitter has approved only a certain number of automation tools used with their API so I don’t foresee Google penalizing for using them. If you need more help or information, let me know. I can certainly find out more info for you.

      • says


        Thanks for the detailed reply…

        And I look forward to checking out your suggestions.

        BTW… Your blog has some seriously re-tweet worthy content on it…

        Keep cranking out the “Third Tribe” Style content

  7. says

    Ouch, this was first time Copyblogger failed to deliver its promise.
    You promised this article would be an ultimate guide to twitter marketing. However, this was only a list of links. I don’t want to have thorough All in One Twitter pack – I want useful tips right away.

    Kepp up your good work anyway!

    • says

      If this is “…only a list of links”, then I’m Batman. And Robin.

      Gabrielle moved away from instant coffee here and got into a good french press. Takes longer, but worth it.

    • says

      Teemu, if you have time to go through even 20% of the posts listed, you’ll gain instant tips you can use for your business right away and get results. Most of the post writers have written books on Twitter or other social media networks, are speakers on the topics and are in the Social Media Success Summit for the years it’s been around and this year. There’s so many tips in their individual blog posts, I believe you’ll find them helpful for your business.

      @Robert – I like French coffee. Been drinking heavy duty Columbian here lately 😉

  8. says

    Gabrielle, thanks so much for this list. I was just about to go out to fill up my Buffer with some awesome Twitter Tips, but hey, I guess it I only need one site today to do that! 😉

    What I love about the compilation is the list of resources is your way of going from “Newbie” stuff to gradually more advanced tips, this is very thoughtfully done. I will be sure to work my way though it from the start as I will definitely be able to learn from each and every step here.

    Oh and of course BIG thanks for including the 3 steps to a more productive life as a blogger using Buffer here, glad the post was useful and of help for others Gabrielle.

    So first off, let me Buffer this post :).

  9. says

    Great job, Gabrielle! This is an awesome comprehensive collection. Thanks for including my “7 Ways to Thank Someone for a Retweet” (& 5 Tactics to Avoid) article!

  10. says

    Gabrielle: Great list of resources!! Something to bookmark and easily reference :-)

    For me, my two tips are:

    1.) Favorite those tweets that are sent to you as testimonials – you know, any time someone says something good about you, your product or service. This way, whenever somebody access your favorites, it’s like a running list of testimonials.

    2.) Create private lists for Clients. I have a list of all of the clients at my company. They’re the first and last list I access so that I can stay on top of client issues, stay top of mind, and well, just be connected all around. It makes me more connected and more referable.

  11. says

    Holy cow! Nice set of resources Gabrielle! I am in Jon Morrow’s guest blogging course with you and I have never been so proud of a classmate!

      • says

        Hey Gabrielle!

        I’m in Jon’s course, too, and remember you talking about this post on a call: Well done!

        I saw in a comment below that you spent over 24 hours preparing it (Jon would be so proud!), and it shows.

        Thank you SO much for doing all the hard work so that we could glean the benefits.

  12. says

    Hi Gabrielle,

    Now thats what I call a MONSTER LIST! I did notice though that there’s nothing in there on how to write a twitter bio (at least not in the headlines of the posts). I come across such useless twitter bios (and some truly awesome ones too) and thought I’d do a post on them. Its up here on Freelance Folder:

    An awesome, enlightening bio is usually what gets me to click on the Follow button, followed by the quality, frequency and relevancy of the tweets.

    Thanks again for this resource list :)


    • says

      Thanks, Salma, for sharing your post on Twitter bios. Just checked it out and that’s a great resource for writing one! I agree that a Twitter bio is definitely a must have for businesses that want to market on Twitter. Thanks again for sharing!

  13. says

    Thank you so much for this excellent round-up of marketing through Twitter. It is information overload, but a very worthy one. It will take a week or two until I process all this

    I love the way how you went through each step and provided useful references.

    RT-ed, Like-d and bookmarked this post altogether.

  14. says

    Wow, “ultimate guide” is an understatement! I was just setting about to post articles about getting started in social media for the new business I’m about to launch. Assuming it is acceptable to you, I will post the link to this at the top of the list. Thanks so much for such a useful and thorough post!

  15. says

    Wow, thought I’d have a “quick read” before I leave work for the day – this will have to be bookmarked for when I have more than 5 minutes! Having checked through all the links, but love what is potentially available! Thanks for sharing your knowledge and I look forward in putting this into practice!

  16. says

    The timing on this couldn’t be any better. I’m working on a twitter marketing guide for some local businesses. I literally just started on this today!

    As always, I love your stuff.

    • says

      That’s great you’re writing a guide for local businesses and you’ll find a lot of the info in the posts above translates well to local Twitter marketing. It’ll be interesting to see how social media will expand local business reach in the next few years along with local SEO and the addition of social media being used in search algorithms. I’m such a nerd when it comes to that stuff! Love it. Your guide will help a lot of businesses, I’m sure.

  17. says

    Hi Gabrielle,

    Sensational twitter guide here.

    Powerful tweeting is intelligent, effective tweeting. Knowing how to use the tool properly helps you connect with your target audience.

    Thanks for sharing.


  18. says

    Man Gabrielle, Jon Morrow helped you not only keep this straight and narrow but also far and wide!!!

    This, is definitely an example of term “Ultimate” being used accurately. I have a feeling that this post will be loved for a long, long, time here. I’ve already stashed away for reference in the near future.

    What I also love about this are all the different voices. With a book or program, you usually get one person’s perspective but here which may or may be right for you and your market. Not here and there’s great benefit in all these people’s experience with Twitter to be had.

    Thank you Gabrielle for taking the time to find all of these gems and give your quick synopsis of them. Greatly appreciated!!!

  19. says

    Yeow! When am I supposed to get any work done?

    But seriously, this is an impressive collection of information that will take a lot of time to digest. Thanks for putting this together for us.

    I have a kind of love/hate relationship with Twitter and it goes hot and cold on me. Maybe I can use this to help make it lean more to the love/hot side of things for a while.

    • says

      Ha ha, Bill. Get work done? Who does that anymore? Yeah right, just kidding. Glad to hear you’ll use some of the techniques listed and hope Twitter lights your fire (Doors)! Maybe it’ll burn at “eternal flame” – Bangles.

  20. says

    Wow. When you said the ultimate guide, you were right Gabrielle!

    Seriously, this must have taken quite a bit of time to aggregate all of these articles.

    Really appreciate it.

    I’ve been on Twitter for quite awhile now and it’s slow going.

    I’m really not sure just how often I should be tweeting. Seems like being consistent is more important than quantity.

    In your opinion Gabrielle, which article from your guide should I start with to help me better connect over at Twitter?

    Thanks in advance for any advice.


  21. says

    I expect excellent posts every day from Copyblogger. That means that anyone writing for the site really needs to offer value and write a really excellent article.

    All I can say about this post is that I think it’s one of the best I have ever read on Copyblogger.

  22. says

    Hey Brent – yeah it took about a week. I think I spent at least 24 hours on it, not all in one day though. 😉 If you want to better connect on Twitter, I’d suggest reading Chris Brogan’s articles and Jennifer Van Grove’s interview with the 40 businesses using Twitter. Also read Guy’s article about the Twitter types and be like a Mensch and Maven. It’s more about giving to connect.

    If you see someone needing help, give it to them. Just like if someone tapped you on the shoulder at the store and asked you where to find a good barber or photo processing place, you’d help them. Read some of the mindset articles also to help you out.

    There’s no set amount on how much to tweet during the day. I usually try to do at least 4 tweets a day talking to people and getting to know them with at least 2 retweets. Some businesses do more and some do less. Hope that helps. If you need more help, let me know.

  23. says

    Wow! Fantastic resource. Just shared the link with public radio development and marketing staff as well as everyone in my office. Thanks SO much!

    • says

      Thanks, Cindy, for sharing the post with your office! Would love to hear from you how it goes with their marketing on Twitter. Glad you enjoyed it.

  24. says

    A welcome list to share with people, I know so many people who start a conversation, ” I understand Social Media, but Twitter….” and go on to add various expletives … so now I can share this link.

  25. says

    Wow, great information. It will take me awhile to get through everything for sure. But do really think I can get people interested in my insurance business with Twitter. Let’s face it, being an insurance broker isn’t the most positive thing right now!

  26. says

    WOW! Great list here Gabrielle!

    Too too many to even think about glossing over the list…..and tons of URLs to go and find out more, eh!

    And thanks SO much from us Canucks, eh!



  27. says

    Great compilation of twitter tips and resources. I have forwarded this post to my staff and mandated they review it :)

  28. says

    Wow! What an amazing compilation of twitter related articles. What I have trouble with is finding the time to stay on top of lists like this. Thank you for putting it together. Definitely one I will bookmark and retweet. Congrats! @nawlins

  29. says

    Holy crap! This will take me days – maybe weeks – to get through (all the links). I just clicked on a couple of the links,and I’m already jazzed. Thanks for this!

    • says

      Thanks, Danny, for commenting! Received the Shuffle, by the way, and still making my way through your awesome marketing course. Ha, you got tired. You know what too, you were the inspiration for the Twitter post in the first place b/c of your comment on a call with Jon. Hey, if you get the chance, check out my Twitter Timesavers download on my blog. I’ve put some timesaving stuff for Twitter in there.

  30. says

    Thank you so much for pulling this up! I agree with the others up there that at first glance, it seems to be just a lazy collection of links just so you can have something posted. But as I scrolled along, I realized that you have just created Twitter bible.

    I want to maximize the promotional benefits of using Twitter to a search-engine optimize a business. Having a good Twitter presence yields a lot of good results because not only will you be visible to your customers, it’s also a good and easy way to be discovered by your future clients. Really very useful for the SEO of your website, product or service. Not to mention Twitter is very down to earth so you’ll be able to have direct communication with those people.

    • says

      Oh my, Marie, I worked on this post longer than any other in my entire life! I can tell you it was far from just sticking links up there. Thanks for your comment. Twitter bible, ha ha!

      Yes, I agree with how Twitter is going to improve the SEO for a website. It seems kind of haphazard right now with no rhyme or reason, but I believe that will change over the coming months if not already for how Twitter comments, links, profiles and more come up in search engine results. If you have any information on the subject, I’d love for you to share it.

  31. says

    An awesome article, explaining not only the basics, but also very useful tips . Thank you very much for sharing and I’ll pass it on.

  32. says

    The ultimate Twitter for marketing list. So much to learn, so well set out. Hyperlinks certainly take you to other interesting people such as @MarianSchembari who also offers so much. Thank you for sharing.

  33. says

    Holy Aggregation of Twitter Posts!! this is excellent! thanks for including the Spin Sucks post, and I’m tagging this for future reference. someone should compile it into a book! :)

  34. says

    Thank you! I’m so ignorant when it comes to twitter. Unfortunately I’m also lazy. Spending hours trolling around to find relevant posts sounded like way more work than I’m prepared to do. This is a huge help in both departments. Thanks again!

  35. says

    This post is like an encyclopedia for aspiring Twitter ninjas. Awesome to bookmark and use over and over. I’m going to post it on our organization’s board for others to use.

  36. Kimberly C. Pettiford says

    Wow Gabrielle! This is awesomely comprehensive and for a newbie like me it’s still manageable. I’m bookmarking AND printing it. This saves me tons of time and Tylenol from frustrating headaches. Good Job!

    • says

      Hey girl! Hearing you say it’s manageable for you lets me know you’re definitely gonna run with it when we get your site up and ready to go. :)

  37. says

    Great compendium of informative sites. I look at Twitter in two general ways:

    1. For individuals Twitter has become an absolute resource for breaking news (like receiving and sharing details on the March 11 Great Tohoku Quake and its aftermath from my home and office in Tokyo), staying in touch with industry trends, and more. Most of the stuff I read nowadays I found on Twitter, versus the myriad of RSS feeds and blogs I’d peruse on daily basis.

    2. For companies in the 21st century – if you aren’t on Twitter because you are afraid of getting involved in the online discussion, you have far more to fear than that, because unbeknownst to you, you already are part of the conversation. A vacuum exists – even if you choose against having a Twitter presence, the conversation will go on without you, and that is a far greater risk than being part of the conversation from the get-go.

    • says

      Yeah, I agree. I heard about the bad run of storms in my area on Twitter before I heard about it anywhere else. You know for #2, Robyn Twomey’s article talks about the unsaid conversation that happens in the background, even at conferences and events. It’s an interesting read. I agree with you that companies, especially local ones, have to adopt social media into their marketing plans.

      • says

        I hear you Gabrielle, and while I agree that local companies must be involved in the discussion, there are even greater implications for larger companies. Local companies can make great use of social media for day-to-day promotional activities. And while I don’t mean to suggest that’s the limit for local companies, the fact is that global players have much more at stake. Tokyo Electric, for one, learned this the hard way in the aftermath of the March 11 quake in Japan. They were not on Twitter and appeared to have little care for both the power of social media, and the pervasiveness of citizen journalism. One twitter-goer created a false Tokyo Electric account in their name and then proceeded to chide the company about its poor management of the crisis through this fake (yet branded Tokyo Electric) Twitter account.

        • says

          That’s terrible that happened to Tokyo Electric, Jesse. I can definitely see how global businesses need to stake their claim on social media not only to promote their brand but to ensure their message is accurate. I’ve heard a similar story with someone tweeting as a celebrity and they eventually caught the person who started the account. I believe she had serious consequences from it. Perhaps Twitter will come up with some kind of authentication that will verify accounts before they go live.

  38. says

    Who knew there were so many Twitter resources? No matter how many guides you read, the best way to learn is by doing. Each industry and audience is a little different and no rules are set in stone, remember that!

    • says

      Nick, you are so right. If no one puts this in action, they don’t know the benefits they’re missing. Just like with anything, it takes time, patience and actually doing it.

  39. says

    Thanks Gabrielle! I have been working on building my Coaching business using Facebook as I am proficient with it. I have attempted to do something with Twitter but basically muddled along through it because it’s like another world to me from facebook. It is very confusing to me what everything is and why people do some of the things they do. I refuse to pay the high prices most want for Twitter Marketing courses and now thanks to you I don’t have to. It appears everything I need is right here in one package of reading. I am going to follow your steps and advice and see where it leads. I have already learned a lot just giving the article an overview. It will obviously work better than what I have done up to now. Thanks again!

    • says

      Hey Brad – check out my Twitter Timesavers download at my site too and you’ll find info on 3rd party tools to use with your Twitter campaign. I also included Twitter marketing in your site package, in case you forgot, so got ya double covered. 😉 Definitely work through these posts when you have time though until we get the website up and running.

  40. says

    What a fabulous post. I am learning more and more about ways to implement Twitter (and Facebook) more effectively but honestly have not come across something more useful than a program that automates this process for me. It is called Sociroll –

  41. says

    Wow! This is indeed the Ultimate Twitter guide. I bookmarked it so I can refer back to it again. I use Twitter for business and pleasure, but I am sure there are many areas where I need to improve the approach to my Twitter marketing.

    Thanks for putting all of this information together for us.

  42. says

    Forgot to share this, but for anyone who believes it’ll take you awhile to read, try using a text to speech program to listen to the posts. I use Free Natural Reader by Natural Soft ( You can even put them on your iPod or other mp3 device. :)

    That way you can listen during the day while you’re working, exercising or driving.

    Hope that helps.

  43. says

    This is the worst thing you could for someone who doesn’t know anything about a topic – throw a ton of website and books at them. I love it when you write quality content. But this really does a disservice to anybody that is ignorant or confused about Twitter.

  44. says

    This is a very impressive list of goodies and certainly one we shall be returning to in the future – thanks for pulling it together and making it easier for us newbies!

  45. says

    Not to be a repeat but wow, what a huge list of resources. Thanks for putting this all together and everyone else for the additions to the list.

  46. says

    I couldn’t have found this at a better time! Our twitter marketing needs desperate help. Thanks so much for the great list of helpful articles. I’m diving in now…

  47. says

    what a powerful collection of informative topics! I don’t have to keep searching for helpful social media articles! All I need to do now is bookmark this in my browser! Thank you so much for sharing!

  48. says

    Awesome assortment of Twitter information Gabrielle!

    It almost seems overwhelming at first to those who are just beginning their Twitter social media campaigns, but these are all necessities. It is amazing how young Twitter is and yet there is a true “science” that has grown from it.

    My largest Twitter tip would be to implement content that makes the reader interact with the Tweet. Whether this be by asking a thought provoking question or statement. Asking the reader to put themselves in a mental situation draws a larger reader interaction.

    Gabrielle, you have listed a wonderful set of do’s for Twitter posting, but do you have any advice on certain Twitter don’ts?

    • says

      Hi David – that’s an excellent tip and one to keep at the forefront of your Twitter campaigns. Making Twitter an interactive experience with your audience is what Brian Solis talks about a lot (and works).

      For the don’ts, check out the posts listed under the subheadline: Avoid being an annoying twit :) — all of them have great advice and quick tips to follow

      • says

        Thanks so much for the response Gabrielle!

        The connection a company or celebrity can reach with their followers is so amazing nowadays. And more specifically, using that interactive experience as you mentioned.

        Before, you could only dream of the day you had the chance to get in contact with your favorite celebrity. Now it is accessible at the click of a button. It’s a very powerful tool.

  49. says

    Great list of resources Gabrielle, thank you! This is some of the most detailed information w/links to sources I’ve seen on the Twitter subject.

    Much appreciated!

  50. says

    Gabrielle … Great resource you put together for us. In fact, I had to take a break after I read about half of it last month … Now I’m back to continue my journey of learning and implementing new ideas. Thanks again!

    • says

      You’re welcome, Steve. Glad to hear you’re reading and putting it to use in your business. Share your success with us when you’re ready. :)

  51. Tomas Mancebo says

    Thanks so much for sharing all this info. God bless you for your willingness to help people!

  52. says

    Wow! Never seen such an exhaustive list of resources for any topic in the whole internet! This is way more than “ultimate”! Guess I’m going to have to do a long bookmarking job. Thanks a lot for putting all this wealth of twitter info together!

  53. says

    Thanks a lot for the rich resources of twitter. I am looking for twitter articles for my new book on micro blogging, your post gives me a lot of help.

  54. says

    One of my favorite uses of Twitter is to use private lists to monitor the competition. That way I don’t have to follow them, but I can still keep track of what they’re doing and what type of experience their followers are getting. I do this with HootSuite as well.

    I also create lists for conferences I’ve attended, creating one list of the speakers who presented, and another for attendees who want to keep in touch.

    FInally, I developed a checklist for those who want to create great Twitter headlines, in the style of the great copy editors of newspapers here:

    Thanks Gabrielle!

  55. says

    I will keep this guide in my bookmarks, I have been tweeting for a year and a half, and I am getting followed by 3 times fold the people I follow, however, I feel I am not really engaging with my twitter audience… I will try to use these tips and take my twitter account to next level

  56. says

    Thanks for the excellent information and links. I continue to learn about building a following in Twitter. Sure I have followers but most of them are there because they want to peddle something to me. I don’t blame them as I am trying to achieve the same thing. Sometimes I get the feeling that everyone is tweeting and no one is reading.

  57. says

    The adage used to be “It’s not what you know but who you know.”. Aptly replaced by the comment in Guy Kawasaki’s post: “It’s not who you know. It’s who appears to know you.”

  58. says

    Wow what a long list! I will be busy the rest of this evening.

    Thanks for taking the time to compile such an elaborate collection of Twitter guides.

  59. says

    Gabrielle, great resource on Twitter, this is a very comprehensive list. I will be using this a resource and sharing this with my networks. Great job!

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