It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft.
Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre dross that overruns the web. Pell’s NextDraft takes on the daunting task of delivering “the day’s most fascinating news,” plus commentary that’s often better than the links themselves.
Even though Further is a side project for me, I’m an advocate for smart curation due to the valuable service it provides in a world of excess content. And because it’s centered around an email audience, it can become the catalyst for a thriving business based on sponsorships, affiliate marketing, or promoting your own products and services.
Now curation is becoming more important than ever. Trust in media has never been lower, and the new norm of social content distribution allows fake information and fluff to go viral — which amplifies the skepticism.
Listen in to my conversation with Pell to understand how to become a trusted editorial voice for a valuable audience. More importantly, understand how curation can restore trust in the media sources that you trust.