Two Good Reasons Why You
Should Watch This Video

Multimedia Copywriting

We took a look at copywriting for audio and video content recently in the Multimedia Copy series. Just after that, I released a new video for the Thesis Theme for WordPress that might have given you some ideas about using video, whether you’re interested in Thesis or not.

Today I’ve got another example for you.

John Reese put out a great instructional video on affiliate marketing a few weeks back. It was originally opt-in only, but John gave me permission to embed the video here at Copyblogger.

There are two reasons why I think you should watch this:

  1. If you’re interested in learning about affiliate marketing via permission-based email, this video lays out a solid strategy that works.
  2. Whether you’re interested in affiliate marketing or not, John’s video is an excellent example of video-based content marketing. It’s got solid instructional value that also naturally creates interest in what John is ultimately promoting.

This video was the lead content for the launch of, which is a set of affiliate marketing tools and resources. I am NOT using an affiliate link in this post, and I am NOT making any money at all for posting this.

So why am I doing it? Because it’s a great video that provides you value in two different ways.

Check it out (click through if you don’t see the video):

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If you’re interested in finding out more about, there’s another great video that provides an introduction here.

About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.

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Reader Comments (20)

  1. says

    Whether you’re interested in affiliate marketing our not, ok, copyblogger have typos, I also ofen type in wrong words, which i should avoid in the furture.

  2. says

    I saw this video a few weeks ago and at the time thought to myself that it was the best explanation I’d seen online of how to use affiliate marketing and an email autoresponder to make money online.

    BTW, is the the first ever video on copyblogger?

  3. says

    Solid instructions and very well explained. I’ve read somewhere that affiliate marketing is one of the sure fire ways of making money online aside from creating a product and this video is a really good affiliate marketing introduction. Thank you for sharing.

  4. says

    Effective video. What I like about it the most (apart from the info) is how professional it is. If a picture tells a thousand words, how much does a video tell? In my opinion, a shoddily shot/made video can bring a site down just like shoddily written copy can.

  5. says

    BTW, is the the first ever video on copyblogger?

    Mark, no… we’ve done quite a few embedded videos over the years, but all our original video is usually hosted on another site. I’m trying to figure out how much video makes sense on Copyblogger, because writers tend to be readers.

    But I think this is bigger than only those who consider themselves “writers” so we’ll be experimenting. Plus, video copywriting will be where it’s at 2010+.

  6. Dare says

    I was wondering what software you guys use to create the videos they seem very professional. What did you use to create Thesis video? Camtasia? Maybe you also know what Reese used.


  7. says

    The video is so well put together. It provided very useful information and leaves me wanting more. What a wonderful example of education marketing.


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