We took a look at copywriting for audio and video content recently in the Multimedia Copy series. Just after that, I released a new video for the Thesis Theme for WordPress that might have given you some ideas about using video, whether you’re interested in Thesis or not.
Today I’ve got another example for you.
John Reese put out a great instructional video on affiliate marketing a few weeks back. It was originally opt-in only, but John gave me permission to embed the video here at Copyblogger.
There are two reasons why I think you should watch this:
- If you’re interested in learning about affiliate marketing via permission-based email, this video lays out a solid strategy that works.
- Whether you’re interested in affiliate marketing or not, John’s video is an excellent example of video-based content marketing. It’s got solid instructional value that also naturally creates interest in what John is ultimately promoting.
This video was the lead content for the launch of Opportunity.com, which is a set of affiliate marketing tools and resources. I am NOT using an affiliate link in this post, and I am NOT making any money at all for posting this.
So why am I doing it? Because it’s a great video that provides you value in two different ways.
Check it out (click through if you don’t see the video):
[flashvideo file="http://media.income.com/Opp_promo_FINAL_new.flv" /]
If you’re interested in finding out more about Opportunity.com, there’s another great video that provides an introduction here.