Good point!

I think the same is true with writing, and that includes writing on your websites. There must be a story. Without a story your website is nothing but a combination of letters and colors and graphics.

Thank you.

Good advice, but I must disagree with you on one thing in the beginning of the article, which you said,
“Effective web writers are moving away from bland, factual information. Readers won’t settle for that anymore.”

ACTUALLY, you are not entirely correct. I think you should rephrase the matter, and SPECIFY for Which Kinds of Websites is “story-ing” your website better suited for.

(example) People DO LOOK FOR “JUST” FACTS. Informational and Factual websites are not boring, they’re informational and factual, therefore, more credible and tolerant to read.

You might LOSE readers if you sound like you are trying to be cool and connect on an emotional level, as you say, when people are looking for the TRUTH and THE FACTS. If it sounds like a story, it will seem “like a story”, and not REAL FACTS, which people are searching for.

Big stretch, there, to say that people should start making their websites like stories.

CORRECTION: SOME [underlined] Websites are better suited for this type of developmental writing. But making your content and post, and information seem too “story-ish”, might backfire on you and sound like nothing more than rubbish to the reader.

Other than that minor specification, great article.
2 thumbs up!!