I talked to my Dad last week, who asked tongue-in-cheek if I was ready for the final year of existence on Planet Earth, seeing as the world was scheduled to end in either a planetary collision or a Justin Bieber concert on December 21st of 2011.
“No, Dad,” I said. “You’re thinking of 2012.”
“I’m pretty sure it’s 2011,” he said.
So I had to take him on a brief tour of the known internet universe, at which point he agreed that indeed the Horsemen weren’t coming until a full year later.
You’d think he’d be relieved, but just imagine how bummed he’s going to be to keep that dentist appointment he scheduled for 12/22/11.
Anyway, seeing as we have some time to kill, here’s what happened this week on Copyblogger:
This from the masochism department: Logan Zanelli is testing the limits of human endurance by writing the longest and most detailed post ever written by anyone, ever, since the dawn of time. In fact, mathematicians tell me that if you took and implemented just one of these brand-building tips each day, it would take you 125 DAYS to try them all. Boggles the mind, it does.
This was the best marketing post about Frida Kahlo’s unibrow that I read all week, and not just because it features a quote up front by a hot and sexy superstar blogger. Read it to find out what Frida’s facial hair has to do with branding, and then burn your razor. Also, be sure to watch out for the upcoming Copyblogger post “How to improve your bottom line by not bathing.”
In this episode of the IMfSP radio show, Brian and Robert discuss their internet marketing predictions for 2011, which may or may not include the following: Frank Kern becomes a spokesman for that acne stuff that Jessica Simpson promotes, sombreros make a comeback, and Godzilla and Mothra team up for an odd couple podcast. Which are the actual predictions and which will come true? Listen to this audio and stay tuned to 2011 to find out.
Today, people do everything with their phones. This morning, I used mine to build a shed, overturn a supreme court ruling, and bring down the Death Star. And as strange as it sounds, people are also going to visit your site on mobile phones, so if you want those people to join your email list, you’d better make it possible… because the way mobile themes work, it usually isn’t possible. This post will tell you how to fix that.
The Blogging Success Summit 2011 is coming up fast and is currently 50% off. Are you in? Check the details in this post, and get your foot in the virtual door now.
Time of the year for excuses, right? They usually come after a strong push toward temporary change via New Year’s resolutions. I just wrote about resolutions and anarchy myself, in a similar vein, and the core message is the same for both: Your excuse is lame, so stop it already. Admit that if you “can’t” do something, it’s actually usually a choice you’re making.
This week’s cool links:
- Make a Human Business CRM: Initially, this post made me recall my days writing scintillating tales of human resources technology, but then I realized that you shouldn’t let any acronyms scare you. Your business is about people. Know them.
- It’s just better ketchup: In the same way that Kimberly-Clark made us believe that “Kleenex” is an equivalent word to “facial tissue,” Heinz has apparently gotten a lot of people to think “Heinz” = “better.” (May or may not apply to Heins Ward.)
- 5 Must Read Reports on Social Media & Public Relations: I know, I know… all of our queues are ALREADY overflowing with must-read stuff about public relations. But make room for these, whether you think you need them or not.
- How You Can Become More Powerful by Literally Standing Tall: This isn’t really a businessy post, but it does relate to confidence and power. But really, I’m including it because the opening reminded me of this crazy kid from my high school who wanted to change his name to “Bertrand” after Bertrand Russell.
About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)