What is Lateral Action?

Lateral Action logo

Some of you might have noticed I’ve had a link to a site called Lateral Action in my signature line all summer. It’s taken us a bit longer than we expected to get launched, but I think it’ll be worth the wait.

So what is it?

Lateral Action is a new blog that explores the intersection of creativity and productivity. It’s a joint effort between me, creativity guru Mark McGuinness, and Tony Clark, who is still not my brother.

It’s not just about creativity… it’s about taking innovative action that makes a difference.

It’s not just about getting things done… it’s about getting things done that matter.

We’re launching the site with three videos, the first of which debuts tomorrow.

I’ll let you know when it’s live, okay?

About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of DIY Themes and Lateral Action. Get more from Brian on Twitter.

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  1. I’ve been a keen reader of Mark’s blog for some time now, Brian. Looking forward to viewing your new project together, and all the very best with it.

  2. This sounds very cool.
    I have been looking forward to learning
    more since you mentioned it.
    It sounds like something that matters, so get it done! 😉


  3. Eagerly awaiting this launch!


  4. Judging by the logo, it is going to be a great site!

  5. Thanks for clearing that up! :-)

    It’s been a while in the pipeline but I hope you’ll like the results…

  6. Brian, you’re a renaissance man. I’m sure it’ll be awesome, and I’m excited to see it.

  7. Really looking forward to the new site, I know it’s going to be great and very informative. Good luck to you guys.


  8. I’m not thrilled with receiving advance publicity for something like this that doesn’t exist yet. I’d prefer if you wait to let me know when it’s ready, as I’m not the sort who feels comfortable asserting something is going to be “a great site!” based on the logo design.

  9. I will be glad to hear about it. I am interested in the direction you are going.

  10. Can’t wait to see!

  11. Congrats guys – really looking forward to seeing it!

  12. “I’ll let you know when it’s live, okay?”


  13. That sounds interesting. Considering how interesting this blog is, I can’t wait for the Lateral Action.

  14. Video?!! But… but… but I love TEXT! PDFs! Ebooks! WRITING, man, WRITING!

    *sigh*… okay. I’m curious. Sue me.

  15. I’m really interested in finding out more about it. Eagerly awaiting the launch.

  16. “I’ll let you know when it’s live, okay?”
    Copy that.

    I’ve been waiting a year to say that.

  17. Hi Brian – From Copyblogger to Teaching Sells and now this!

    What a way to kick off the conversation on this topic!

    There are many people who struggle to identify their unique path for “getting things done that matter” as they deal with getting things done (i.e. find and maintain a job that pays the bills).

    And in the corporate world, many struggle to express their creativity and innovate in an environment that values rational-left-brained-numbers thinking. Lou’s world is changing…

    As Steven Pressfield vividly describes in his book, The War of Art: “Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.” Lou doesn’t have a clue.

    I look forward to seeing how Lou’s journey unfolds…

    Waiting for more :-)

    P.S. I’ve been a silent fan :-)