What is Lateral Action?

by Brian Clark

Lateral Action logo

Some of you might have noticed I’ve had a link to a site called Lateral Action in my signature line all summer. It’s taken us a bit longer than we expected to get launched, but I think it’ll be worth the wait.

So what is it?

Lateral Action is a new blog that explores the intersection of creativity and productivity. It’s a joint effort between me, creativity guru Mark McGuinness, and Tony Clark, who is still not my brother.

It’s not just about creativity… it’s about taking innovative action that makes a difference.

It’s not just about getting things done… it’s about getting things done that matter.

We’re launching the site with three videos, the first of which debuts tomorrow.

I’ll let you know when it’s live, okay?

About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of DIY Themes and Lateral Action. Get more from Brian on Twitter.

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Lateral Action at Combat Consulting
10.17.08 at 7:09 am

{ 17 comments… read them below or add one }

1 David Airey 09.02.08 at 1:37 pm

I’ve been a keen reader of Mark’s blog for some time now, Brian. Looking forward to viewing your new project together, and all the very best with it.

2 Ed Shaz 09.02.08 at 1:39 pm

This sounds very cool.
I have been looking forward to learning
more since you mentioned it.
It sounds like something that matters, so get it done! ;)

~Ed

3 Michael A. Stelzner 09.02.08 at 1:42 pm

Eagerly awaiting this launch!

Mike

4 Todd Andrews 09.02.08 at 1:44 pm

Judging by the logo, it is going to be a great site!

5 Mark McGuinness 09.02.08 at 1:55 pm

Thanks for clearing that up! :-)

It’s been a while in the pipeline but I hope you’ll like the results…

6 Writer Dad 09.02.08 at 2:03 pm

Brian, you’re a renaissance man. I’m sure it’ll be awesome, and I’m excited to see it.

7 Craig 09.02.08 at 2:18 pm

Really looking forward to the new site, I know it’s going to be great and very informative. Good luck to you guys.

Craig
http://www.budgetpulse.com

8 Aaron Poehler 09.02.08 at 2:30 pm

I’m not thrilled with receiving advance publicity for something like this that doesn’t exist yet. I’d prefer if you wait to let me know when it’s ready, as I’m not the sort who feels comfortable asserting something is going to be “a great site!” based on the logo design.

9 JudyA 09.02.08 at 4:12 pm

I will be glad to hear about it. I am interested in the direction you are going.

10 Ultimate Blogging Experiment 09.02.08 at 5:05 pm

Can’t wait to see!

11 Antonio Gould 09.02.08 at 5:16 pm

Congrats guys - really looking forward to seeing it!

12 Bamboo Forest 09.02.08 at 6:09 pm

“I’ll let you know when it’s live, okay?”

Okay.

13 Andre Thomas 09.02.08 at 6:24 pm

That sounds interesting. Considering how interesting this blog is, I can’t wait for the Lateral Action.

14 James Chartrand - Men with Pens 09.02.08 at 6:55 pm

Video?!! But… but… but I love TEXT! PDFs! Ebooks! WRITING, man, WRITING!

*sigh*… okay. I’m curious. Sue me.

15 Steven-Sanders 09.03.08 at 12:20 am

I’m really interested in finding out more about it. Eagerly awaiting the launch.

16 Shaun - Smart Personal Development 09.03.08 at 11:18 pm

“I’ll let you know when it’s live, okay?”
Copy that.

I’ve been waiting a year to say that.

17 Marian Hodges MBA 09.04.08 at 2:38 pm

Hi Brian - From Copyblogger to Teaching Sells and now this!

What a way to kick off the conversation on this topic!

There are many people who struggle to identify their unique path for “getting things done that matter” as they deal with getting things done (i.e. find and maintain a job that pays the bills).

And in the corporate world, many struggle to express their creativity and innovate in an environment that values rational-left-brained-numbers thinking. Lou’s world is changing…

As Steven Pressfield vividly describes in his book, The War of Art: “Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.” Lou doesn’t have a clue.

I look forward to seeing how Lou’s journey unfolds…

Waiting for more :-)
Marian

P.S. I’ve been a silent fan :-)

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