Comments on: The “What Not to Wear” Guide to Breakthrough Blogging

By: JiffyAtlanta Marketing » The 4 Words That will Get Your Email Opened

JiffyAtlanta Marketing » The 4 Words That will Get Your Email Opened — Wed, 25 Jan 2012 19:13:38 +0000

[...] Negative headlines and copy alert your audience to a potentially serious problem — which you can then address and solve. By helping people keep something important to them, you’ve also gained trust. [...]

By: Школа мультимедийной журналистики » Тим Ганн: Пять советов по созданию более стильного контента

Sat, 08 Jan 2011 16:37:14 +0000

[...] Чуть больше года назад Брайан Кларк снабдил нас Гидом по прорывному блоггингу «Чего не следует носить» (What Not to Wear). [...]

By: NYM

NYM — Fri, 29 Oct 2010 15:01:08 +0000

Great analogy – it really clicked somethingopen in my brain. Thanks!

By: Tim Gunn’s Top 5 Tips for More Stylish Content | Copyblogger

Tim Gunn’s Top 5 Tips for More Stylish Content | Copyblogger — Tue, 26 Oct 2010 14:57:57 +0000

[...] little over a year ago, Brian Clark gave us a What Not to Wear guide to [...]

By: Michael Pedzotti

Michael Pedzotti — Fri, 08 Oct 2010 13:34:46 +0000

For sure! Not only will showing wrong examples highlight the things to avoid, but it leaves the way open for people to decide how best to do it right.

Showing a person how to prepare an iced banana cake by demonstrating a specific series of exact steps and not allowing for variation can stifle creativity. By highlighting a handful of things to watch out for and then leaving a person to learn and explore without a rigid framework of exacting steps may well lead to the discovery of another master chef.

Each of us most likely got to where we are by trial and error – and perseverance – so making public the errors that helped us refine our skills can be a valuable element in our testimonies. It can be something that helps make us more human to our readers rather than appear as just another voice among the thousands of so-called experts who claim to have figured it all out.

Cheers, Michael.

By: André

André — Fri, 13 Aug 2010 16:15:44 +0000

Yet another great post with advice that is instantly usable.

One thing I wonder about is, though: How do you determine the “most popular posts”?

By: Susan T. Blake

Susan T. Blake — Fri, 13 Aug 2010 15:55:12 +0000

This is a great post and makes terrific sense. And yet… it flies in the face of one of my favorite theories, Appreciative Inquiry, which focuses on strengths and potential solutions rather than problems in which people can get stuck. Which isn’t cloyingly positive, just a way to get people to shift perspective. And yet, this works. Perhaps it is the exception that proves the rule? Or I just don’t know enough yet? Hmmm…

By: Sheila Atwood

Sheila Atwood — Fri, 13 Aug 2010 15:45:42 +0000

I have a tendency to use “Do This Posts” I like the idea of moving into the future.

It looks as if writing the things you shouldn’t do gives the benefits of doing the things you should be doing.

This is good idea – You have given excellent proof. Off to write up some things you shouldn’t do.

By: Melissa Brumback

Melissa Brumback — Fri, 13 Aug 2010 15:29:41 +0000

I agree 100%! So did my driver ed teacher in high school, actually. He had us cut out articles about motor vehicle accidents from the paper and write up summaries of what *not* to do when driving. The one I’ll never forget? The 80+ year old couple who stopped dead on an interstate to read a sign. Yep, what *not* to do.

By: ravi

ravi — Sat, 26 Sep 2009 18:07:00 +0000

Awesome analogy! Honestly I do notice people have an easier time with seeing what NOT to do instead of seeing what they must do as it can leave them feeling overwhelmed. This is quality. Thank you!