What in the world could Hollywood heart throb Owen Wilson have to do with the effectiveness of your blogging? And how, exactly, do his lips come into play?
It all ties together (I think). Let me know if it does at the end, OK?
Blogging is not a typical sales medium. Even though the tagline of this blog reads “how to sell with blogs…” you’ll never see me recommending you use copywriting techniques to make a full product or service pitch in a blog post.
Why? Because that would be bad advice!
Blogging is a relationship medium. And relationships must be handled with care. You have to make sure that in your quest to build your business you don’t cross the line and alienate your audience, which includes your readers and your peers.
Now, that being said, we’ve seen several ways that copywriting can help your blogging:
- It can help you produce attention-getting blog post titles
- It can help you create compelling content.
- It can help you build relationships via well-written networking emails
- It can help you get links.
- It can help you tell the best story possible about your product or service.
- Most importantly, it can help you build your fan club.
As long as you don’t go too far, of course, which brings us back to Owen Wilson.
By most accounts, and despite his laid back, surfer dude persona, Owen Wilson is a very talented and smart guy.
- He’s a good actor, and he has a fantastic improvisational sense of humor (he and Vince Vaughn ad-libbed many of the best moments in Wedding Crashers).
- He’s an excellent screenwriter (Oscar nominated for The Royal Tenenbaums), and some believe he was the key ingredient in writer/director Wes Anderson’s success, given the mixed reaction to the first film that Anderson delivered that wasn’t co-written with Wilson.
- Women love him, despite that twice-broken nose.
- And unlike other Hollywood heart throbs who hail from Texas, he’s never been caught doing the late night naked bongos routine.
So with all this going for him, why the pursed lips?
He’s simply going too far with the pursed lips.
I’ll be the first to encourage you to push the limits when working to make your blog remarkable. Don’t be afraid to test the boundaries a bit. But when your fan club tells you you’ve gone too far…
So, did this post manage to make a cohesive point despite the ridiculous premise? Or did I go too far?
I’m suspecting the latter. But it was fun.
Have a great weekend everyone.