Imagine being an author, writing a book and toiling away in solitude.
You’ve got a general idea for the overall subject matter that’s good, but of course that idea has to be executed on chapter by chapter.
How would you know if one of those chapters sucked?
I suppose if you had a really good, attentive editor, she might tell you. But that’s a luxury that even most published authors don’t have.
So, in all likelihood, you just wouldn’t know.
Blogging is quite different. It’s fairly easy to see when response heightens or dips with certain subject matter.
As Darren pointed out this week, only about 1% of your audience routinely participates in the comments. When you hit one out of the park, participation rises.
But when even the 1% fail to show up, you know you’re in trouble.
Which brings us to the Tutorial Marketing series.
Now, I can’t say that the subject itself sucks. I’ve used these methods to sell stuff online for 8 years, and you’ve seen it in action as an audience builder on this very blog.
Still, you don’t seem into it. The response to the first post was ok, but interest died once I started to get into the substance.
So what do you do when your readers don’t respond to something you felt was important and viable?
You ask why.
So, what is it? I’m leaning towards the name… maybe “tutorial marketing” is just so un-sexy that it’s a turn off.
Maybe it’s something else. You tell me (please).
Why not just drop it all together?
Well, like I said, it’s a fairly important topic. I just need to hear from you so I can figure out how to reframe it for the book.
You did know about the book, right?
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