Comments on: What to Do When Your Idea Sucks http://www.copyblogger.com/what-to-do-when-your-idea-sucks/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 21:39:26 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: The Return of Tutorial Marketing? | Copyblogger http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-18811 The Return of Tutorial Marketing? | Copyblogger Thu, 11 Jan 2007 23:48:24 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-18811 [...] It’s what I had previously been calling “tutorial marketing,” up until I backed off the term because I thought it lacked the proper punch. The concept of tutorial marketing never went anywhere… in fact, it’s growing in popularity as interruption and high-pressure techniques continue to lose effectiveness. [...] [...] It’s what I had previously been calling “tutorial marketing,” up until I backed off the term because I thought it lacked the proper punch. The concept of tutorial marketing never went anywhere… in fact, it’s growing in popularity as interruption and high-pressure techniques continue to lose effectiveness. [...]

]]> By: AimeeK http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-9912 AimeeK Tue, 28 Nov 2006 21:12:25 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-9912 I'm not generally a person that comments unless I'm really, really moved to do so. Still, I read through this entire post and all the comments because I'm interested in the topic. There's that 90% again, skewing your stats! I’m not generally a person that comments unless I’m really, really moved to do so. Still, I read through this entire post and all the comments because I’m interested in the topic.

There’s that 90% again, skewing your stats!

]]> By: Money Making Sites: SEO | Adsense | Articles http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-6516 Money Making Sites: SEO | Adsense | Articles Thu, 26 Oct 2006 18:57:43 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-6516 [...] Work has been non-stop lately and we finally got a a few projects where they need to be. On Copyblogger, Brian Asked “What to Do When Your Idea Sucks?” [...] [...] Work has been non-stop lately and we finally got a a few projects where they need to be. On Copyblogger, Brian Asked “What to Do When Your Idea Sucks?” [...]

]]> By: Wendy Piersall http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5847 Wendy Piersall Mon, 16 Oct 2006 23:38:04 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5847 Good to be back in the game Brian. :) I'm thinking of blogs that are more focused in content - perhaps they just don't want to take the track of offering tutorials. You made a good case for it in your first pitch, and... I reread your more recent posts on the subject and I think I might have another clue. I think people were sold on the idea in your first pitch, but likely needed to be resold in each subsequent pitch due to the unsexiness of the topic. A simple, unsexy answer to an unsexy dilemma, perhaps? :) Good to be back in the game Brian. :)

I’m thinking of blogs that are more focused in content – perhaps they just don’t want to take the track of offering tutorials. You made a good case for it in your first pitch, and…

I reread your more recent posts on the subject and I think I might have another clue.

I think people were sold on the idea in your first pitch, but likely needed to be resold in each subsequent pitch due to the unsexiness of the topic.

A simple, unsexy answer to an unsexy dilemma, perhaps? :)

]]> By: Brian http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5845 Brian Mon, 16 Oct 2006 23:09:09 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5845 Ha ha ha... yeah right. You're not fooling me Sigers. :) Ha ha ha… yeah right.

You’re not fooling me Sigers. :)

]]> By: Mike http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5843 Mike Mon, 16 Oct 2006 23:05:37 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5843 I'm guessing he's changing trains. If not, you'll have to make it simpler for us country folk. I see " ... So, I now have a better idea of where I need to end up on this topic (which, as usual, is somewhere in between). And thanks to blogging, all I had to do was watch and ask. " , jumping out at me, telling me you've seen the light and it ain't gonna hit you head-on. I hope so anyway, this is too much work for me, at my age. I’m guessing he’s changing trains.

If not, you’ll have to make it simpler for us country folk.

I see ” … So, I now have a better idea of where I need to end up on this topic (which, as usual, is somewhere in between). And thanks to blogging, all I had to do was watch and ask. ” , jumping out at me, telling me you’ve seen the light and it ain’t gonna hit you head-on.

I hope so anyway, this is too much work for me, at my age.

]]> By: Brian http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5840 Brian Mon, 16 Oct 2006 22:47:47 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5840 Mike, look at the trackback above you... What's that guy up to? :) Mike, look at the trackback above you…

What’s that guy up to? :)

]]> By: Mike http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5839 Mike Mon, 16 Oct 2006 22:42:31 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5839 I looked back at some of the sites from people who have commented and I see that a lot of them that have blogs that are in no way intended to sell anything but their views on life. You can control what you write, you can't control who reads it. Maybe they all got here because you taught them how to write headlines. That doesn't mean they want to sell, it means they want to write better headlines. They may not really care if they have 10 or 100 or 1000 visitors. You need to look at the sites that they link to, as I just did. Study your core of commenters and tell me that you see an ecommerce crowd. Finish the series and repurpose it for the crowd that needs it, the business crowd. Just because they weren't here to comment doesn't mean you can't sell it to them. Most audiences aren't there when the content is created, unless it's a live CD or DVD. You're creating a tremendous resource that has value ... just do it ! I just showed your post to a corporate client I was on the phone with and told him that this is exactly what we need to do for his business ... educate his prospects. You're on the right track, you just need to sell tickets to different riders for this train to make a profit. Again, look at their blogs and you'll see them differently than if you just look at their names. I looked back at some of the sites from people who have commented and I see that a lot of them that have blogs that are in no way intended to sell anything but their views on life.

You can control what you write, you can’t control who reads it.

Maybe they all got here because you taught them how to write headlines.

That doesn’t mean they want to sell, it means they want to write better headlines.

They may not really care if they have 10 or 100 or 1000 visitors.

You need to look at the sites that they link to, as I just did. Study your core of commenters and tell me that you see an ecommerce crowd.

Finish the series and repurpose it for the crowd that needs it, the business crowd. Just because they weren’t here to comment doesn’t mean you can’t sell it to them.

Most audiences aren’t there when the content is created, unless it’s a live CD or DVD.

You’re creating a tremendous resource that has value … just do it !

I just showed your post to a corporate client I was on the phone with and told him that this is exactly what we need to do for his business … educate his prospects.

You’re on the right track, you just need to sell tickets to different riders for this train to make a profit.

Again, look at their blogs and you’ll see them differently than if you just look at their names.

]]> By: Discover the Secret Mind Control Method That Hypnotically Persuades Prospects to Buy… Guaranteed | Copyblogger http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5836 Discover the Secret Mind Control Method That Hypnotically Persuades Prospects to Buy… Guaranteed | Copyblogger Mon, 16 Oct 2006 22:40:13 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5836 [...] Last week I asked for your feedback on the term “tutorial marketing,” because I began to think that it may be just a bit too bland. I think the consensus ended up being that you feel the same way. [...] [...] Last week I asked for your feedback on the term “tutorial marketing,” because I began to think that it may be just a bit too bland. I think the consensus ended up being that you feel the same way. [...]

]]> By: Brian http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5835 Brian Mon, 16 Oct 2006 21:37:46 +0000 http://www.copyblogger.com/what-to-do-when-your-idea-sucks/#comment-5835 >>Most bloggers aren't in the middle of an online marketing effort. Their one blog is all there is, whereas this series would work best for a business that blogs, it would seem. Mike, we're talking about people who read this blog, not bloggers in general. If there's someone who reads this blog that isn't looking for either traffic or sales of some kind, then I'm confused. >>Most bloggers aren’t in the middle of an online marketing effort. Their one blog is all there is, whereas this series would work best for a business that blogs, it would seem.

Mike, we’re talking about people who read this blog, not bloggers in general.

If there’s someone who reads this blog that isn’t looking for either traffic or sales of some kind, then I’m confused.

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