Comments on: I Don’t Care About You http://www.copyblogger.com/who-cares/ Online marketing that works Thu, 09 Feb 2012 05:16:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Three Pillars of Magnetic Content | Unstuck Digital http://www.copyblogger.com/who-cares/#comment-906987 The Three Pillars of Magnetic Content | Unstuck Digital Tue, 11 May 2010 14:36:11 +0000 http://www.copyblogger.com/who-cares/#comment-906987 [...] egotistical by nature, when we set out to create our own content we do none of the above.It’s not about you. Yes, you’ve heard that before. So have I. But it’s a basic psychological pitfall that [...] [...] egotistical by nature, when we set out to create our own content we do none of the above.It’s not about you. Yes, you’ve heard that before. So have I. But it’s a basic psychological pitfall that [...]

]]> By: King Sidharth http://www.copyblogger.com/who-cares/#comment-763459 King Sidharth Sun, 08 Nov 2009 14:09:17 +0000 http://www.copyblogger.com/who-cares/#comment-763459 Wow! Really, that reminds me to go and check on my drafts again. I am writing for my readers... they care about themselves, not me. The very fact that I am reading 'copyblogger' and commenting here is coz I care about myself. Not what you think (mean! lol) Wow! Really, that reminds me to go and check on my drafts again. I am writing for my readers… they care about themselves, not me.
The very fact that I am reading ‘copyblogger’ and commenting here is coz I care about myself. Not what you think (mean! lol)

]]> By: 我并不在乎你 http://www.copyblogger.com/who-cares/#comment-763100 我并不在乎你 Sat, 07 Nov 2009 10:00:18 +0000 http://www.copyblogger.com/who-cares/#comment-763100 [...] 原文：I Don’t Care About You [...] [...] 原文：I Don’t Care About You [...]

]]> By: How to Get Lucky With Content Marketing | Copyblogger http://www.copyblogger.com/who-cares/#comment-759799 How to Get Lucky With Content Marketing | Copyblogger Mon, 02 Nov 2009 15:50:44 +0000 http://www.copyblogger.com/who-cares/#comment-759799 [...] When you’re trying to get people to read your blog post, newsletter, or free report, the biggest mistake you can make is to assume that other people are just dying to learn about you and your product (or service). They don’t care about you. [...] [...] When you’re trying to get people to read your blog post, newsletter, or free report, the biggest mistake you can make is to assume that other people are just dying to learn about you and your product (or service). They don’t care about you. [...]

]]> By: ravi http://www.copyblogger.com/who-cares/#comment-734345 ravi Tue, 29 Sep 2009 14:08:08 +0000 http://www.copyblogger.com/who-cares/#comment-734345 Well put, James. It’s like Toby Keith said: “You know talkin’ about you makes me smile, but every once in a while I wanna talk about me.” Well put, James. It’s like Toby Keith said: “You know talkin’ about you makes me smile, but every once in a while I wanna talk about me.”

]]> By: How to Create a Successful Blog Based Business | GROWMAP.COM http://www.copyblogger.com/who-cares/#comment-626063 How to Create a Successful Blog Based Business | GROWMAP.COM Wed, 06 May 2009 23:00:40 +0000 http://www.copyblogger.com/who-cares/#comment-626063 [...] Don’t make this major common mistake: readers DO NOT care about your business - they care about themselves! Copy MUST BE about What’s In It For THEM. [...] [...] Don’t make this major common mistake: readers DO NOT care about your business – they care about themselves! Copy MUST BE about What’s In It For THEM. [...]

]]> By: Darko http://www.copyblogger.com/who-cares/#comment-588625 Darko Sat, 21 Feb 2009 18:01:34 +0000 http://www.copyblogger.com/who-cares/#comment-588625 Okay...I understand the point. But you guys have taken this to the extremes. I mean... WHAT THE HELL??? OK, it's great to focus on the prospect...most of the times. But here I read the comments we should do that ALL THE TIME. First, for example, if I'm learning German, I'd LOVE to hear about a man who went through the way of learning the language and learned some lessons that shares through his journey. Yeah, I know, at the end it's about me...but he's talking about himself and I love to hear him talking about himself as long as he's not boasting or something. Anyone heard of empathy = reading a story about someone and thinking like: Wow, this is great stuff. I wanna read more stories about this man. Also, I'd LOVE to hear about a company CREDIBILITY...many people above mentioned that isn't matter. Sonia Simone said: "“We’re the largest provider of widget insurance in the tri-county area.” So what? “We’re the market leader with 61% of all sales made.” So what? “We own $1billion in assets.” So what?" I strongly disagree. We're the large provider of widget insurance in the tri-country area>>>really? Hm, that means you're a business worth dealing with. But again, they're telling this for ME to realize they're worth dealing with. Most companies use the usual page: Why choose us? - when writing this kind of stuff. So, conclusion: People care about you as long as you care about them (have anyone read Caldini lately?) Reciprocity = care about me and I'll care about you. I'll freaking care if Video CoPilot goes down because they rock at producing After Effects tutorial. I'll freaking care for the company awards because that helps me choose if I should treat them as more credible. So, I believe even you care what the company is talking about them as long as that helps YOU choose them. 90-95% talking about you, 5-10% talking about you...as long as the stuff you're talking about you is useful to them in making a choice or getting value. I hope I got my point across. Okay…I understand the point. But you guys have taken this to the extremes. I mean…

WHAT THE HELL???

OK, it’s great to focus on the prospect…most of the times. But here I read the comments we should do that ALL THE TIME.

First, for example, if I’m learning German, I’d LOVE to hear about a man who went through the way of learning the language and learned some lessons that shares through his journey. Yeah, I know, at the end it’s about me…but he’s talking about himself and I love to hear him talking about himself as long as he’s not boasting or something. Anyone heard of empathy = reading a story about someone and thinking like: Wow, this is great stuff. I wanna read more stories about this man.

Also, I’d LOVE to hear about a company CREDIBILITY…many people above mentioned that isn’t matter.

Sonia Simone said:
““We’re the largest provider of widget insurance in the tri-county area.” So what? “We’re the market leader with 61% of all sales made.” So what? “We own $1billion in assets.” So what?”

I strongly disagree.

We’re the large provider of widget insurance in the tri-country area>>>really? Hm, that means you’re a business worth dealing with. But again, they’re telling this for ME to realize they’re worth dealing with. Most companies use the usual page: Why choose us? – when writing this kind of stuff.

So, conclusion:
People care about you as long as you care about them (have anyone read Caldini lately?) Reciprocity = care about me and I’ll care about you.

I’ll freaking care if Video CoPilot goes down because they rock at producing After Effects tutorial. I’ll freaking care for the company awards because that helps me choose if I should treat them as more credible.

So, I believe even you care what the company is talking about them as long as that helps YOU choose them. 90-95% talking about you, 5-10% talking about you…as long as the stuff you’re talking about you is useful to them in making a choice or getting value.

I hope I got my point across.

]]> By: Tomorrow’s Star Bloggers Talk About Blogging at Weekly Articles About Blogging - NxE http://www.copyblogger.com/who-cares/#comment-550300 Tomorrow’s Star Bloggers Talk About Blogging at Weekly Articles About Blogging - NxE Wed, 03 Dec 2008 13:03:03 +0000 http://www.copyblogger.com/who-cares/#comment-550300 [...] I Don’t Care About You [...] [...] I Don’t Care About You [...]

]]> By: Make It Transformational » Blog Archive » The key to EVERYTHING you write http://www.copyblogger.com/who-cares/#comment-546753 Make It Transformational » Blog Archive » The key to EVERYTHING you write Wed, 26 Nov 2008 03:33:30 +0000 http://www.copyblogger.com/who-cares/#comment-546753 [...] Chartrand over at CopyBlogger has written and article titled “I Don’t Care About You.” It’s a great reminder for all of us [...] [...] Chartrand over at CopyBlogger has written and article titled “I Don’t Care About You.” It’s a great reminder for all of us [...]

]]> By: Does Your Tagline Create Clarity or Mystery? | Copyblogger http://www.copyblogger.com/who-cares/#comment-533095 Does Your Tagline Create Clarity or Mystery? | Copyblogger Thu, 30 Oct 2008 14:32:19 +0000 http://www.copyblogger.com/who-cares/#comment-533095 [...] kind of solutions? Why are they innovative? Who cares if they’re innovative anyways? The solutions are supposed to solve a problem, but what [...] [...] kind of solutions? Why are they innovative? Who cares if they’re innovative anyways? The solutions are supposed to solve a problem, but what [...]

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