Affable rogue Willie Sutton revealed to a reporter why he robbed banks:
“Because that’s where the money is.”
Likewise… it’s people who buy stuff.
Smart marketers participate in social media because that’s where the people are.
It’s not larceny, but it’s also not complicated.
And yet, social media marketing and bank robbery have things in common.
You’ve got to be daring, innovative, and most of all, effective.
That’s apparently where things get complicated.
Why not stop debating the premise and start fixing the problem?