Why the AdWords Landing Page Fiasco Won’t Hurt Bloggers

Why the AdWords Landing Page Fiasco Won’t Hurt Bloggers
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Reader Comments (18)

  1. Here’s the pitch…

    Whoa, and it sails high over the batter’s head!

    I’m sure they’d have eaten this up on threadwatch, tho 😉

  2. Yeah, I kinda got that impression when I heard all the crickets chirping around here.

    Time to start polling the audience for topics. 🙂

  3. Actually, great post.
    I’ve been putting checking your blog in my feeds for a couple weeks now. I know when I come here I will want to read everything closely. I’ve been short time.
    I’ve got at least another half hour of reading to do here.

  4. Brian,

    Here’s the problem — many of the AdWords users who go hit, like Graywolf ( http://www.wolf-howl.com/ ) were running very profitable affiliate programs, which would suggest that, despite how Google evaluated the landing page, it was converting just fine.

    It’s fine for Google to advocate principles that lead to better converting landing pages, but to penalize landing pages that ARE converting for not adhering to these principles feels awfully suspicious to me.

    Maybe a bunch of “innocent” pages got caught in a poorly tuned filter.

    But remember, Google has a history of making significant changes, i.e. Florida, that benefit their bottom line and at the same time seriously damage other people’s businesses.

  5. Scott, I totally agree that Google seems to have thrown the baby out with the bathwater. The fact that it appears as if Google’s algorithm somewhat simplistically equates “lots of content” = good, and “single landing page domain” = bad doesn’t seem very sophisticated, but it may not be pure evil.

    This may be the first step, however, in their implementation of the larger CPA strategy you’ve been talking about on your blog.

    The key to living with Google will be constant adaptation and learning to diversify traffic streams. I don’t think Google will ever really listen to what the “little guy” marketer says, even though individual livelihoods are severely disrupted by algorithm tweaks.

  6. Yeah, I kinda got that impression when I heard all the crickets chirping around here.

    Time to start polling the audience for topics

  7. I have looked at many sites but this is one of the most comprehensive that I have found.I have bookmarked the site to keep up with the content. Can anyone suggest other sites that may also offer me useful content?

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