Comments on: Why You Should Always Write Your Headline First http://www.copyblogger.com/why-you-should-always-write-your-headline-first/ Online marketing that works Thu, 09 Feb 2012 18:07:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why Some People Almost Always Write Great Post Titles | Copyblogger http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-3072 Why Some People Almost Always Write Great Post Titles | Copyblogger Thu, 27 Jul 2006 03:19:17 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-3072 [...] 1. They understand that all compelling headlines make an intriguing promise that makes it almost irresistible to its target audience. Understanding the intended audience is key — a really great headline generally won’t appeal to everyone, and watering it down for mass appeal will only hurt you. [...] [...] 1. They understand that all compelling headlines make an intriguing promise that makes it almost irresistible to its target audience. Understanding the intended audience is key — a really great headline generally won’t appeal to everyone, and watering it down for mass appeal will only hurt you. [...]

]]> By: Aristotle Pagaltzis http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2994 Aristotle Pagaltzis Sat, 22 Jul 2006 03:20:38 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2994 Can’t agree with it when stated as such an absolute. The essence of your advice here is that articles need to stay on message to be coherent. Writing the headline first is a way of confining yourself so that you can achieve that, but it’s not the only way. I almost never write without a specific point to be made in mind, so I don’t the confines of a headline. But my headlines end up dull when I write them before the fact. I’m much better at promising something that I know the reader will get than at making a promise as a way to make myself deliver it. Can’t agree with it when stated as such an absolute. The essence of your advice here is that articles need to stay on message to be coherent. Writing the headline first is a way of confining yourself so that you can achieve that, but it’s not the only way. I almost never write without a specific point to be made in mind, so I don’t the confines of a headline. But my headlines end up dull when I write them before the fact.

I’m much better at promising something that I know the reader will get than at making a promise as a way to make myself deliver it.

]]> By: Eugene Panin http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2966 Eugene Panin Fri, 21 Jul 2006 08:28:10 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2966 Excellent article! Excellent article!

]]> By: 7 Reasons Why List Posts Will Always Work | Copyblogger http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2943 7 Reasons Why List Posts Will Always Work | Copyblogger Thu, 20 Jul 2006 21:26:05 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2943 [...] Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader. [...] [...] Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader. [...]

]]> By: How to Write a Killer “How To” Post That Gets Attention | Copyblogger http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2912 How to Write a Killer “How To” Post That Gets Attention | Copyblogger Tue, 18 Jul 2006 18:36:20 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2912 [...] The biggest battle is getting enough people to read in the first place. And that battle is won or lost at the headline. What’s more, writing a killer “how to” headline will help you write even better “how to” content when you fulfill the headline promise you made to get people to read in the first place. [...] [...] The biggest battle is getting enough people to read in the first place. And that battle is won or lost at the headline. What’s more, writing a killer “how to” headline will help you write even better “how to” content when you fulfill the headline promise you made to get people to read in the first place. [...]

]]> By: Todd http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2901 Todd Sun, 16 Jul 2006 19:51:12 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2901 I have been writing a title for my articles, then after writing the article I usually have to go back and re-write the title. I always seem to get onto a new idea that doesn't quite fit. While both ideas are good and related, they have obvious differences. I think I will try writing a title and sticking to it. No more reverse engineering my posts. =P I have been writing a title for my articles, then after writing the article I usually have to go back and re-write the title.

I always seem to get onto a new idea that doesn’t quite fit. While both ideas are good and related, they have obvious differences.

I think I will try writing a title and sticking to it. No more reverse engineering my posts. =P

]]> By: Compass Design http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2896 Compass Design Sat, 15 Jul 2006 22:09:05 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2896 What's with all the comment spam? What’s with all the comment spam?

]]> By: Do Keywords in Post Titles Really Matter? | Copyblogger http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2867 Do Keywords in Post Titles Really Matter? | Copyblogger Fri, 14 Jul 2006 02:43:39 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2867 [...] This is perfect for writing headlines for humans. The niche phrases are much more specific, and specificity makes for a much better headline. Further, better headlines lead to better content when you write the headline first. [...] [...] This is perfect for writing headlines for humans. The niche phrases are much more specific, and specificity makes for a much better headline. Further, better headlines lead to better content when you write the headline first. [...]

]]> By: Why This Blog Sells Tons of Ebooks http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2863 Why This Blog Sells Tons of Ebooks Thu, 13 Jul 2006 16:50:03 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2863 [...] All good headlines make a reader-focused beneficial promise, and Aaron accomplishes that by speaking to you (the webmaster) about how you can get something you want — more traffic. He then takes the promise a step forward by turning it into another crucial element; a money back guarantee that transfers risk away from the buyer and back to the seller. [...] [...] All good headlines make a reader-focused beneficial promise, and Aaron accomplishes that by speaking to you (the webmaster) about how you can get something you want — more traffic. He then takes the promise a step forward by turning it into another crucial element; a money back guarantee that transfers risk away from the buyer and back to the seller. [...]

]]> By: HART (1-800-HART) http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2857 HART (1-800-HART) Thu, 13 Jul 2006 04:48:57 +0000 http://www.copyblogger.com/why-you-should-always-write-your-headline-first/#comment-2857 Sounds good, but from an amateur writer .. this sometimes makes things worse. In my drafts, I have about 20 titles of great soon-to-be articles that I have never written. When I eventually get around to it, sometimes it helps me having the title to focus on the content. But, other times - after I finish writing lots of stuf - I realize that the title has nothing to do with my blog entry, and rename it. PS: I really like the text size and color in these comment Brian. Sounds good, but from an amateur writer .. this sometimes makes things worse. In my drafts, I have about 20 titles of great soon-to-be articles that I have never written. When I eventually get around to it, sometimes it helps me having the title to focus on the content. But, other times – after I finish writing lots of stuf – I realize that the title has nothing to do with my blog entry, and rename it.

PS: I really like the text size and color in these comment Brian.

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