Comments on: Winning Copy Appeals to Basic Instincts http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/ Online marketing that works Thu, 09 Feb 2012 18:07:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MillionMaker http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-512809 MillionMaker Tue, 30 Sep 2008 10:03:51 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-512809 wow that's awsome so with giving people what they want most in their deep core of beiing will make them perform certain tasks that's awsome thanks for the good article wow that’s awsome so with giving people what they want most in their deep core of beiing will make them perform certain tasks that’s awsome thanks for the good article

]]> By: Dhane Diesil http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-434076 Dhane Diesil Tue, 01 Jul 2008 07:37:12 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-434076 Shane, You're right. Fear sells BIG! My parents made me get an alarm for my car and I didn't even need it. Their fear of it being stolen overwhelmed them. And the car is a beat up, '92 Lexus...go figure huh? Shane,

You’re right. Fear sells BIG!

My parents made me get an alarm for my car and I didn’t even need it. Their fear of it being stolen overwhelmed them. And the car is a beat up, ’92 Lexus…go figure huh?

]]> By: More Jack’s Business » Winning Copy Appeals to Basic Instincts http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-170623 More Jack’s Business » Winning Copy Appeals to Basic Instincts Fri, 09 Nov 2007 14:21:35 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-170623 [...] read more | digg story [...] [...] read more | digg story [...]

]]> By: Shane http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-57733 Shane Mon, 28 May 2007 06:46:36 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-57733 Fear sells huge... How many people buy "the Club" or a car alarm for their cars? How much value do people put in having a health insurance plan. Or any insurance plan? Ever watch the news. Ever see any "good news"? I'm afraid to say it ... but fear sells. It motivates trillions of dollars to move in one direction or another every year. Fear sells huge…

How many people buy “the Club” or a car alarm for their cars?

How much value do people put in having a health insurance plan. Or any insurance plan?

Ever watch the news. Ever see any “good news”?

I’m afraid to say it … but fear sells. It motivates trillions of dollars to move in one direction or another every year.

]]> By: Chris Garrett http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56827 Chris Garrett Fri, 25 May 2007 11:31:39 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56827 I "doubt" it I “doubt” it

]]> By: MrDoubts http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56825 MrDoubts Fri, 25 May 2007 11:28:14 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56825 I doubt! From your example it seems more of an "show profit" than fear that sold the product. I doubt! From your example it seems more of an “show profit” than fear that sold the product.

]]> By: Chris Garrett http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56800 Chris Garrett Fri, 25 May 2007 09:46:06 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56800 Fear can be very effective, it depends on the product and your pitch. For example my accountant just sold us tax investigation insurance using fear of the cripplingly high accountant costs should the tax man come sniffing around the books. Fear can be very effective, it depends on the product and your pitch. For example my accountant just sold us tax investigation insurance using fear of the cripplingly high accountant costs should the tax man come sniffing around the books.

]]> By: MrDoubts http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56782 MrDoubts Fri, 25 May 2007 07:42:26 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56782 "Look how many ads sell based on greed, lust and fear. Why? It works." - greed and lust may do but "fear" do not sell for long. It normally creates reactionary emotions in the reader or viewer. To the most he or she may become more conscious about the dog than the medication you are offering for a dog bite. “Look how many ads sell based on greed, lust and fear. Why? It works.” – greed and lust may do but “fear” do not sell for long.
It normally creates reactionary emotions in the reader or viewer. To the most he or she may become more conscious about the dog than the medication you are offering for a dog bite.

]]> By: Jay http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56738 Jay Fri, 25 May 2007 03:24:10 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56738 IMHO, every market segment, every demographic, requires its own specific narrowly targeted appeals. Further, every individual within these groups may or may not be susceptible to the appeals. And these appeals are not to be found on Maslow's heirarchy. If this were otherwise marketeers wouldn't measure success with direct response marketing with single digit percentages. And they wouldn't get excited when a marketing test improves response by 1%. I believe one sells one's customers short by thinking of them as wetware robots. Especially in today's markets it seems that one must first establish a level of credibility. Otherwise why bother with bulleted lists of benefits and testimonials? Why place the call to action after you've made your best case? Why would Gary Halbert's or John Carlton's copy sell better than anybody elses? I think this post misses the value of establishing rapport. Even in the mass media every single audience member must feel the one-to-one connection with the message. Otherwise it doesn't work. Why all the work just to obtain a "predictable, automatic reaction" ? People don't have buttons. This shorthand over simpification is deceptive and misleading. People are more complex than any yet devised machine and every time that someone has stood up and claimed otherwise people have done the unpredictable. Big ticket sales still depend upon a face-to-face relational meeting. Sure, there is a level of manipulation that is possible. And more times than not it is resented by the customer who will then never return. And business is built on returning customers. I can't think of any business that have survived on the type of simplistic methods implied here. Valued customers must be treated as human beings. IMHO, every market segment, every demographic, requires its own specific narrowly targeted appeals. Further, every individual within these groups may or may not be susceptible to the appeals. And these appeals are not to be found on Maslow’s heirarchy.

If this were otherwise marketeers wouldn’t measure success with direct response marketing with single digit percentages. And they wouldn’t get excited when a marketing test improves response by 1%.

I believe one sells one’s customers short by thinking of them as wetware robots.
Especially in today’s markets it seems that one must first establish a level of credibility.

Otherwise why bother with bulleted lists of benefits and testimonials? Why place the call to action after you’ve made your best case? Why would Gary Halbert’s or John Carlton’s copy sell better than anybody elses?

I think this post misses the value of establishing rapport. Even in the mass media every single audience member must feel the one-to-one connection with the message. Otherwise it doesn’t work.

Why all the work just to obtain a “predictable, automatic reaction” ? People don’t have buttons. This shorthand over simpification is deceptive and misleading.

People are more complex than any yet devised machine and every time that someone has stood up and claimed otherwise people have done the unpredictable.

Big ticket sales still depend upon a face-to-face relational meeting. Sure, there is a level of manipulation that is possible. And more times than not it is resented by the customer who will then never return.

And business is built on returning customers. I can’t think of any business that have survived on the type of simplistic methods implied here.

Valued customers must be treated as human beings.

]]> By: Brian Clark http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56667 Brian Clark Thu, 24 May 2007 21:56:06 +0000 http://www.copyblogger.com/winning-copy-appeals-to-basic-instincts/#comment-56667 Yep, except in today's environment, it could be "no one ever kept their job without innovating." The anti-IBM tactic. Yep, except in today’s environment, it could be “no one ever kept their job without innovating.” The anti-IBM tactic.

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