Comments on: Here’s How Word-of-Mouth Marketing Really Works http://www.copyblogger.com/word-of-mouth-marketing/ Online marketing that works Thu, 09 Feb 2012 16:17:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why your word-of-mouth marketing plan may be doomed to fail | JournaMarketing http://www.copyblogger.com/word-of-mouth-marketing/#comment-821037 Why your word-of-mouth marketing plan may be doomed to fail | JournaMarketing Fri, 12 Feb 2010 03:35:43 +0000 http://www.copyblogger.com/?p=2045#comment-821037 [...] story to others, you’re doomed to fail.  Copyblogger’s Brian Clark has a great explanation for why that’s true.  He points out that people really aren’t that into telling [...] [...] story to others, you’re doomed to fail.  Copyblogger’s Brian Clark has a great explanation for why that’s true.  He points out that people really aren’t that into telling [...]

]]> By: Give Away Your Hunting Knowledge for Free http://www.copyblogger.com/word-of-mouth-marketing/#comment-725327 Give Away Your Hunting Knowledge for Free Thu, 17 Sep 2009 14:09:17 +0000 http://www.copyblogger.com/?p=2045#comment-725327 [...] Read this article at CopyBlogger to further understand “How Word of Mouth Really Works“. [...] [...] Read this article at CopyBlogger to further understand “How Word of Mouth Really Works“. [...]

]]> By: Kevin Phoenix http://www.copyblogger.com/word-of-mouth-marketing/#comment-583982 Kevin Phoenix Fri, 13 Feb 2009 05:49:50 +0000 http://www.copyblogger.com/?p=2045#comment-583982 Another way to build a readership of your story is to syndicate it through a group of like-minded individuals, via the social networks. By building strong relationships with these people and exposing their story to your own readers, one will, in turn, receive greater exposure of your story to their readership. Eventually, as more and more people notice such syndication, search engines ranking will rise and the increased visibility will develop a natural viral effect... thereby creating a perpetual internet traffic machine. Another way to build a readership of your story is to syndicate it through a group of like-minded individuals, via the social networks. By building strong relationships with these people and exposing their story to your own readers, one will, in turn, receive greater exposure of your story to their readership. Eventually, as more and more people notice such syndication, search engines ranking will rise and the increased visibility will develop a natural viral effect… thereby creating a perpetual internet traffic machine.

]]> By: Peter Efland http://www.copyblogger.com/word-of-mouth-marketing/#comment-583549 Peter Efland Thu, 12 Feb 2009 14:17:35 +0000 http://www.copyblogger.com/?p=2045#comment-583549 Great short and to-the-point article. I spend a lot of time thinking and working with consumer behavior. Your point seemed very refreshing, think I had gotten too caught up with what I wanted to say, or what the companies I represent wanted to say... Upon reflection I completely agree, consumers are only interested in their own story, and you can just hope to be a part of it. Great short and to-the-point article. I spend a lot of time thinking and working with consumer behavior. Your point seemed very refreshing, think I had gotten too caught up with what I wanted to say, or what the companies I represent wanted to say… Upon reflection I completely agree, consumers are only interested in their own story, and you can just hope to be a part of it.

]]> By: Marketing Tip: How word of mouth marketing really works | Morning People Marketing http://www.copyblogger.com/word-of-mouth-marketing/#comment-575741 Marketing Tip: How word of mouth marketing really works | Morning People Marketing Mon, 26 Jan 2009 01:33:54 +0000 http://www.copyblogger.com/?p=2045#comment-575741 [...] course I use the term “control” loosely.  As Brian Clark at CopyBlogger.com explains you and your company won’t be the real “star” of the conversation… [...] [...] course I use the term “control” loosely.  As Brian Clark at CopyBlogger.com explains you and your company won’t be the real “star” of the conversation… [...]

]]> By: Kevin Phoenix http://www.copyblogger.com/word-of-mouth-marketing/#comment-575544 Kevin Phoenix Sun, 25 Jan 2009 09:24:04 +0000 http://www.copyblogger.com/?p=2045#comment-575544 Brian and too many commentors to name, thank you. I have found a great deal of encouragement from these posts and observations... which will no doubt aid the "viral" effect ;) Brian and too many commentors to name, thank you. I have found a great deal of encouragement from these posts and observations… which will no doubt aid the “viral” effect ;)

]]> By: Very Evolved http://www.copyblogger.com/word-of-mouth-marketing/#comment-573609 Very Evolved Tue, 20 Jan 2009 22:28:26 +0000 http://www.copyblogger.com/?p=2045#comment-573609 I think it's fascinating how the herd nature of humans leads to word of mouth marketing - which is effectively gossiping. The natural extension of this of course is the formation of social media like Digg - which is just gossip on a massive scale - I've examined this from a neuroscience perspective in an article <a href="http://veryevolved.com/2009/01/follow-the-herd-how-behavior-and-stories-spread-through-online-crowds/" rel="nofollow">Follow the Herd</a>. But with regards to your last point I think Seth Godin put it best in that unless you're helping someone then it's all just noise. Patrick I think it’s fascinating how the herd nature of humans leads to word of mouth marketing – which is effectively gossiping.

The natural extension of this of course is the formation of social media like Digg – which is just gossip on a massive scale – I’ve examined this from a neuroscience perspective in an article Follow the Herd.

But with regards to your last point I think Seth Godin put it best in that unless you’re helping someone then it’s all just noise.

Patrick

]]> By: gendut http://www.copyblogger.com/word-of-mouth-marketing/#comment-573319 gendut Tue, 20 Jan 2009 09:10:39 +0000 http://www.copyblogger.com/?p=2045#comment-573319 start for people around us, family, friends, office, etc........I think very good strategy start for people around us, family, friends, office, etc……..I think very good strategy

]]> By: Bob Lewis http://www.copyblogger.com/word-of-mouth-marketing/#comment-573132 Bob Lewis Tue, 20 Jan 2009 00:00:15 +0000 http://www.copyblogger.com/?p=2045#comment-573132 Great Post, we tell people never write an ad, or a sales pitch that doesn't Ask a Question, while at the same time listing 3 benefits for the prospect! i.e. If mastering the art of How Word-of-Mouth Marketing, could Increase your sales, help people to Instantly understand your companies message, and reduce your advertising cost every month; would that be helpful in this un-stable economy? It's always about them! If you start making a bunch of declaritive statements about your great this and great that, your prospect will be reading the inside of their eye lids. It's always about them Liz. Great blog here! Bob Lewis Great Post, we tell people never write an ad, or a sales pitch that doesn’t Ask a Question, while at the same time listing 3 benefits for the prospect! i.e. If mastering the art of How Word-of-Mouth Marketing, could Increase your sales, help people to Instantly understand your companies message, and reduce your advertising cost every month; would that be helpful in this un-stable economy?
It’s always about them! If you start making a bunch of declaritive statements about your great this and great that, your prospect will be reading the inside of their eye lids.
It’s always about them Liz.
Great blog here! Bob Lewis

]]> By: myrtle beach rentals http://www.copyblogger.com/word-of-mouth-marketing/#comment-571268 myrtle beach rentals Fri, 16 Jan 2009 00:08:07 +0000 http://www.copyblogger.com/?p=2045#comment-571268 Great post here. Word of mouth is so important especially if you are dealing on the local level. A bad reputation can ruin any marketing efforts Great post here. Word of mouth is so important especially if you are dealing on the local level. A bad reputation can ruin any marketing efforts

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