Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.
If you haven’t, Google Authorship basically amounts to the biggest shakeup in search since the link. It’s Google’s way of identifying the author of a piece of content to factor it as a signal of content quality.
We realize that most writers and online publishers don’t have tons of time to sift through excessively geeky posts involving underlying website code (rel= “author” or rel=”me” anyone?).
Also, the process up until this point has been confusing, to say the least. Now, that tedious code and confusion is not necessary.
With our release of the newest version of the Genesis Framework for WordPress this week, we’ve made it very simple for you to take advantage of Author Rank in just three easy steps.
So, if you want to quickly connect your Google+ profile to all of your online content to reap the benefits of this landmark change for online writers, read on.
Easily Claim Google Authorship with the Genesis Framework for WordPress
It’s a truly exciting time for online writers because high-value content that attracts, entertains, informs, and engages enhances the author’s authority, instead of only page or site authority. This in turn will kick in the Author Rank effect, which are search signals that are directly associated with you.
If you’re using WordPress, you’re hopefully already running the newest version (3.5) on your site. Our StudioPress division just released a new version of the Genesis Framework for WordPress with a similarly streamlined feel.
Now, with the beautiful designs, SEO benefits, and added security of Genesis also comes an effortless connection to Google Authorship.
We’ve made it very easy to get Google to associate your content with your Google+ profile. Here’s how.
How to Setup Google Authorship in 3 Easy Steps …
NOTE: Make sure that you backup your site before updating to either WordPress 3.5 or the latest version of the Genesis framework. Also, you must have a Google+ profile to claim authorship, which Google has pretty much made mandatory anyway.
1. Add Your Google+ Profile Link
Go to the edit user screen (and to your profile, if you have multiple authors) in your WordPress dashboard and scroll down until you see the option box for your Google+ profile link. Copy your Google+ profile link and paste it into the Google+ option box. Here’s my Google+ profile link, to give you the right idea:
Here’s what it should look like when you’re done:
To confirm, you can simply view the source of an individual post or page and look for the highlighted code:
Important: Because Genesis allows you to modify authorship for each and every writer on your site, every writer gets to claim authorship of their content. This will be incredibly important going forward, as the best guest writers will absolutely require this of any site they contribute to. And it’s good for you, because for each post they contribute, you also get the benefit of their Author Rank.
2. Add a Google+ Contributor Link
Now you’ll need to add a reciprocal link back from your Google+ profile to the site(s) you just updated. You can do this by going to your Google+ profile page, and editing the “Contributor To” section.
In the dialog that appears, click “Add custom link”, and then enter your website URL. Here’s what that looks like:
3. Test Your Google Authorship Connection
Finally, you’ll want to test that you accomplished the first two steps properly.
Thankfully, Google has provided a Structured Data Testing Tool to do the checking for you.
Here’s an example of a blog post where Google Authorship has been properly set up and a screenshot to show you the result:
Once you’ve got everything set up you’ll see your profile headshot and name next to all your posts in search results, along with the number of Google+ Circles you appear in. Having your smiling face show up next to your content in Google’s search results can vastly improve click through rates.
Give Google a day or two to register the changes to your website. Often, the search engine result aspects of Google Authorship don’t immediately appear.
StudioPress Removes the Guesswork
There’s no doubt, Google Authorship is incredibly important for online writers and publishers. Of course, this is only one feature of all the flexibility, security, and support you get with a Genesis-powered WordPress site.
With the many innovations, threats, and opportunities that constantly arrive for online writers and publishers, you can spend your time keeping up with it all yourself. But why not rely on us to do a lot of that heavy lifting for you?
Check out Genesis 1.9 and our 44 Genesis-powered designs today, and we’ll keep working to maintain and enhance your online presence today, tomorrow, and beyond.
About the Author: Brian Gardner is a founding partner and Chief Product Officer of Copyblogger Media. Starbucks Addict. Sarah McLachlan Fan. Nomad Theorist. Future Ironman. Aspiring Blogger. Get more from Brian on Twitter and Google+.