This week on The Lede …
- How George Lucas Would Write a Blog Post
- Mark Zuckerberg’s 6 Ingredients of Success
- How to Make Your Content Go Viral
- The Difference Between Good and Great Content Marketing
If you want more links you can use than the seven we highlight here every week, follow @copyblogger on Twitter.
The Difference Between Good Content Marketing and Great Content Marketing
Mr. Pulizzi offers a compelling short history of content marketing, as well as a digestible list of six characteristics that will determine whether your content is great, or merely good. And don’t miss his formula for effectively sharing content on social networks at the bottom of the article …
The Periodic Table of Content
To determine your content strategy, you first need a basic understanding of the different “elements” of content marketing. This powerfully creative graphic delivers that understanding, and more … “Once we know what’s on the Periodic Table of Content, we’ll be ready to start smashing particles in the content accelerator.”
How to Make Your Content Go Viral
Before you dismiss this article as just another pointless “viral tactics” list, spend a moment with it. Ms. Dietrich makes the case for a much better alternative to forced virality (doesn’t exist), and offers her answer to producing and distributing content that truly spreads.
98 Content Marketing Articles That’ll Keep You Up for Weeks
A massive, well-curated, and well-organized list of very useful links. Grab a cup of coffee, you won’t be sleeping tonight anyway …
5 Questions That Might Just Save Your Blog
Getting back to the basics of what got you here is an oddly difficult task. We’re hypnotized by new tactics, captivated by shiny widgets. We don’t naturally want to do the boring work of honing our craft. This short article points to “five key questions that, by answering, can turn around your blog in a heartbeat.”
Mark Zuckerberg’s 6 Ingredients of Success
Mr. Zuckerberg’s gotten success. Can’t be denied. Might as well learn everything you can from it, use what’s useful, and get on with your business. This article formulates and proposes a 10,000 ft. view of just how he did it.
How George Lucas Would Write a Blog Post
It seems as if Mr. Lucas had a “secret template for creating the original Star Wars trilogy”. If true, that template could prove invaluable to a content marketer. Particularly, a content marketer tuned in to the power of good storytelling …
BONUS: Do Not Click This Link
Nothing to see here, please move on. Just something about a CEO, a multimedia email newsletter, and the business of new media content. You don’t want to know anything about building an audience or the future of Internet entrepreneurship anyway. Do you?
Did you miss anything on Copyblogger this week?
- 7 Crucial Tactics for Writing a Wildly Successful Guest Post
- 8 Quick Tips for Writing Bullet Points People Actually Want to Read
- The “New” SEO Secret Weapon
- How to Recover From a Social Media Hangover
- An Old-School Media Business Model That’s Powered by Online Marketing
About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.