I discovered this week that Copyblogger has strong fans among the 2-year-old set.
While working on the Wrap Thursday morning and clicking through posts on the homepage, my daughter Sydney became increasingly excited as I scrolled up from the bottom:
Makes me wonder if we’ve done proper SEO for the terms “SpongeBob” and “kissing boo-boos.”
Now just imagine the piles of cash waiting to be made — if Brian would just get around to optimizing for this unexploited audience of young buyers flush with nickels from Grandma.
Here’s what happened this week on Copyblogger:
Ah, I have my answer. I guess this site is optimized correctly.
It’s Copyblogger’s birthday! Send presents and money.
Looking to increase your business knowledge without coughing up tuition to an Ivy League school totally irrelevant to your career path, as so many hapless comedy writers have done? Then you should read these books. The only one missing for entrepreneurs that I’d add is Everybody Poops.
I’m pretty sure that a good metaphorical way to describe this post would be, “If you build it, he won’t come,” with “he” being your customer. i.e., just because you have great content doesn’t mean that you’re leveraging it properly and getting anyone to read it and take action. If you think that copywriting is distinct and different from content marketing, you’re doing it wrong. The two actually go together hand-in-hand, like Kevin Costner and bad reviews.
Does your content change how your readers view the world? Does it cause them to take action? Does it generate results? If not, then it’s not meaningful, and if it’s not meaningful, you’re just kind of creating meaningless clutter. If you do that, those feng shui people will come after you because they really don’t like clutter. So if you don’t want to be beaten with Buddha statues and choked with incense, read this post.
In this episode of the IMfSP podcast, Brian and Robert talk about how to create and conduct a content strategy for your small business. Somehow, this has to do with starting to think like a media business, but I can’t tell you how exactly because that would ruin the surprise. (Hint: The media to use is NOT crayons made from hemp. That’s so 90s).
All these ornery young people today out there on the web… they all seem to want “content” in their blog posts. These damn whippersnappers! In my day, you could just talk about your cat all the time, or optimize for the word “Viagra,” and you’d have more site visitors than you could handle. Well, this post will tell you how to make sure your site actually has something worthwhile that people will want to read. And stay off my lawn!
This week’s cool links:
- Questioning Quora: I have no idea what Quora is and am way too cool to take the trouble to find out, but I HAVE been getting a lot of emails about it that I’ve been ignoring. Here’s why, apparently.
- The 10 Biggest Mistakes Artists and Creatives Make at Internet Marketing (and How to Fix Them): Call it an unfair generalization if you must, but artists are no good at marketing anything, ever, anywhere. (Here’s how to fix it, whether or not you recognized the Simpsons reference I just made.)
- What My 4-Year-Old Son Taught Me About Successful Blogging: Since Copyblogger just turned five, the lead-in featured a two-year old, and I’ve already made a poop reference, there was really no question about linking to this post.
- SOLD: Couldn’t resist. This is the first post that ever appeared on Copyblogger. Cue a 1980s style “building something” musical montage (like this classic from Real Genius).
About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)