I took last weekend off. It was a mini-vacation with my wife, wherein the objective was to get away from the kids and dogs and “do nothing, in peace and quiet” for a while. Consequently, I discovered that I’ve become damaged goods.
Back in the day, I was able to lay around and do nothing for weeks on end. I’ve lost that ability somewhere along the way. I’ve regrettably become a do-er, uneasy unless I can participate in something.
I also discovered that the less you do, the more tired you are. So on Monday, I took the day off to recover from my long weekend of motionlessness.
Here’s what happened this week on Copyblogger, where there’s always something industrious going on:
I skimmed this post and was so inspired that I immediately bought a pretty dress and glass high heels and ran out to attend the fancy ball with a charming guy with great hair. Only after returning home that evening did I realize that I could have taken a slightly more metaphorical approach to transforming my business. But at least I got to ride in a pumpkin again, finally.
If I were called upon to summarize this post (ridiculous a notion as that may be), I’d sum it up by saying, “Check out the Lifestyle Theme for WordPress.” If pressed, I might then tease by saying that many more details on why said checking out would be neat are in this post. All of this in theory, of course.
This post illustrates the imaginary long-standing feud between Brian Clark and Gary Vaynerchuk over the meaning of the word “crush.” You’ll discover five ways you can screw up your landing page and your conversion rates, and if you aren’t careful, you might Crush It!, and then you’ll be sorry.
Because the folks here at Copyblogger are cool and don’t want to leave you hanging, this installment of the IMfSP podcast follows up on yesterday’s post about landing pages that suck and tells you how to create ones that actually do things. Not sure what your audience wants, possibly because you don’t have an audience? We’ve got your answers.
Copyblogger regular and poet Mark McGuinness created a cool eBook that you can download for free, and you really should do so now. It’s called Freedom, Money, Time — and the Key to Creative Success, and it’s about freedom, money, and some third thing. If want more of those three things, you should check it out. Mental note: Ensure that the third thing isn’t crocodiles.
I still don’t understand why copywriters need any Star Trek character, let alone Lieutenant Commander Data. This post is all about using stats and metrics to show your clients that you can write copy that sells, and nothing at all about sentient androids. I’ll just add one tip I learned the hard way: If you do decide to get Data, make sure it’s the real Data. His evil brother Lore is identical, and Lore might bring the wrath of the Borg on you, which can really suck.
This week’s cool links:
- Secrets to Making Money Online: I think Darren just did this post as SEO linkbait. But either way, this one delivers what he promises and he’s got that cool Aussie accent going on.
- SEO Traffic is the CLEANEST and MOST VALUABLE Traffic Online: This post expresses an opinion about SEO traffic. Can you guess what it is?
- Rethinking Brand Positioning in a Nation of Narcissists: Not sure what your marketing has to do with Miley Cyrus or Kim Kardashian? Not sure what Miley Cyrus and Kim Kardashian have to do with this post’s title? Read on!
About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)