Copyblogger Weekly Wrap: Week of January 17, 2011

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I took last weekend off. It was a mini-vacation with my wife, wherein the objective was to get away from the kids and dogs and “do nothing, in peace and quiet” for a while. Consequently, I discovered that I’ve become damaged goods.

Back in the day, I was able to lay around and do nothing for weeks on end. I’ve lost that ability somewhere along the way. I’ve regrettably become a do-er, uneasy unless I can participate in something.

I also discovered that the less you do, the more tired you are. So on Monday, I took the day off to recover from my long weekend of motionlessness.

Here’s what happened this week on Copyblogger, where there’s always something industrious going on:

Monday:

The Cinderella Guide to Radically Transforming Your Business

I skimmed this post and was so inspired that I immediately bought a pretty dress and glass high heels and ran out to attend the fancy ball with a charming guy with great hair. Only after returning home that evening did I realize that I could have taken a slightly more metaphorical approach to transforming my business. But at least I got to ride in a pumpkin again, finally.

Read the full post here.

Tuesday:

Check Out the Lifestyle Theme for WordPress

If I were called upon to summarize this post (ridiculous a notion as that may be), I’d sum it up by saying, “Check out the Lifestyle Theme for WordPress.” If pressed, I might then tease by saying that many more details on why said checking out would be neat are in this post. All of this in theory, of course.

Read the full post here.

Wednesday:

5 Landing Page Mistakes that Crush Conversion Rates

This post illustrates the imaginary long-standing feud between Brian Clark and Gary Vaynerchuk over the meaning of the word “crush.” You’ll discover five ways you can screw up your landing page and your conversion rates, and if you aren’t careful, you might Crush It!, and then you’ll be sorry.

Read the full post here.

Thursday:

The Secrets to Landing Pages that Work

Because the folks here at Copyblogger are cool and don’t want to leave you hanging, this installment of the IMfSP podcast follows up on yesterday’s post about landing pages that suck and tells you how to create ones that actually do things. Not sure what your audience wants, possibly because you don’t have an audience? We’ve got your answers.

Read the full post here.

Friday:

Freedom, Money, Time — and the Key to Creative Success

Copyblogger regular and poet Mark McGuinness created a cool eBook that you can download for free, and you really should do so now. It’s called Freedom, Money, Time — and the Key to Creative Success, and it’s about freedom, money, and some third thing. If want more of those three things, you should check it out. Mental note: Ensure that the third thing isn’t crocodiles.

Read the full post here.

Friday (again):

5 Reasons Copywriters Need to Get Data … Or Get Out of the Business

I still don’t understand why copywriters need any Star Trek character, let alone Lieutenant Commander Data. This post is all about using stats and metrics to show your clients that you can write copy that sells, and nothing at all about sentient androids. I’ll just add one tip I learned the hard way: If you do decide to get Data, make sure it’s the real Data. His evil brother Lore is identical, and Lore might bring the wrath of the Borg on you, which can really suck.

Read the full post here.

This week’s cool links:

About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)

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Comments

  1. Last week I was mostly impressed on Thursday.
    Anyway, good selection of this week’s cool links… especially like the second one!

  2. I thoroughly needed wednesday’s post about the landing page mistakes. Thank you for taking the time to write it.

  3. Cobyblogger consistently delivers quality post. Although there are one or two that are mostly ‘SEO linkbait’ but since they also deliver, so be it.

  4. Hey! Someone edited my Wednesday post to imply that Brian and Gary Vee are NOT involved in a vitriolic hate-fest involving regular delivery of Molotov Cocktails. Can’t the ACLU or someone do anything about this?

  5. It’s definitely not crocodiles. It’s something not even remotely similar to crocodiles.

    (Alligators are completely different to crocodiles, right?)

  6. One of the surprises in life is that happiness isn’t doing nothing … it’s doing something we care about.

    I think it’s one side of the two-sided happiness coin: enjoyment and fulfillment.

    I like the focus on the landing pages. I know it’s an area where I just haven’t thought through the art and science, and I liked how the posts this past week focused on the basics. As one of my wrestling coaches always said, “You gotta practice the fundamentals.”

  7. Woow Johny
    It looks like you have placed a lot of effort into your blog and I need more of these on the net these days. I do not really have a large amount to say in reply, I only wanted to sign up to say great work.