This was a fun week for me. A group of cool people and I launched The Badass Project, getting underway by debuting our inaugural interview with Copyblogger’s own Jon Morrow. (NOTE: If you’re making assumptions about what a project with that name is, you’re probably wrong and will be ashamed of yourself for thinking ill of me after you see what it actually is. Shame on you. Now subscribe to something I do as penance.)
But it got me thinking: Given the theme of the Project, what would a true “Badass” think if I were to shirk my duties as Wrap guy and embezzle tens of thousands of dollars from Copyblogger as I was planning on doing last weekend before getting sidelined? Would they think it was noble and good? Or would they think it was unethical?
I guess it just underscores the fuzzy nature of morality. Nobody can really say whether that would be right or wrong.
Anyway, here’s what happened this week on Copyblogger:
Yeah, I really have to underscore the distinction Josh is making here, between teaching and being in education. This post is all about how to make it as a teacher online, because there’s never been a better time. It’s NOT about how to join the school system where, as a certain student teacher at my high school learned, the kids might just call you “badger head” and form small groups to set things on fire and/or loudly discuss the weekend’s activities while you’re yammering away ignored up at the chalkboard.
Despite the fact that I really can’t stand looking at the Cowardly Lion (what’s up with that bow? Dude.) I really liked this post because it reveals a truth that most people don’t understand — courage isn’t about not being afraid. Everyone gets afraid from time to time. True courage is taking action despite fear. To wit: the Cowardly Lion’s continuing to walk around in Little Orphan Annie curls despite the constant threat of hazing.
The press release still lives in the internet age! Luckily, this post contains somewhere between five and seven steps involved in writing a good press release, whether or not actual killers (or the band “The Killers,” or the 1991 Chow Yun-Fat movie The Killer) are involved. No steps involve killing, unless we’re talking about “killing” as in “doing really well” in getting lots of press attention. Holler!
This podcast episode is about cutting through the noise out there that’s competing for your readers’ attention. If you’ve ever wanted to grab your readers by the collar and yell at them to pay attention, this is the way: The headline. There are lots of tips in the podcast, but here’s a headline or email subject line that I’ll tell you now is a real winner in terms of getting people to take notice: “YOUR CAT IS ON FIRE!” Works even if they don’t have a cat. Try it.
After reading this post, I was pleased to see that my email marketing messages ARE indeed mobile-friendly. Which is good, because my messages often contain directions for noble tasks best accomplished with a mobile device, like “To purchase Storyselling 101, proceed to the king’s dungeon and fight the dragon.” However, I find that my dragon-related emails still don’t convert well. What am I doing wrong?
This week’s cool links:
- Business 101: More Money, Less Hours – 5 Ways to Build Leverage into your Business: Want to make more money without working more hours? Read this.
- Great Leaders are Great Storytellers: So did anyone else know that the founder of Southwest Airlines used to dress up as Elvis? Yeah, it’s relevant. It’s a story. About leaders.
- Eight Lessons from the life and work of Jack LaLanne: Jack LaLanne just died last week, at 96. You could learn stuff from him about running your own life.
- How to: Repackage Your Best Content for More Exposure (and Links): Kind of stinks to have great content that you can’t use because it was in the past, right? Well, you can re-use that stuff for great new attention.
About the Author: Johnny B. Truant is the proud headmaster of the new Badass Project, among other less savory things.