Copyblogger Weekly Wrap: Week of January 24, 2011

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This was a fun week for me. A group of cool people and I launched The Badass Project, getting underway by debuting our inaugural interview with Copyblogger’s own Jon Morrow. (NOTE: If you’re making assumptions about what a project with that name is, you’re probably wrong and will be ashamed of yourself for thinking ill of me after you see what it actually is. Shame on you. Now subscribe to something I do as penance.)

But it got me thinking: Given the theme of the Project, what would a true “Badass” think if I were to shirk my duties as Wrap guy and embezzle tens of thousands of dollars from Copyblogger as I was planning on doing last weekend before getting sidelined? Would they think it was noble and good? Or would they think it was unethical?

I guess it just underscores the fuzzy nature of morality. Nobody can really say whether that would be right or wrong.

Anyway, here’s what happened this week on Copyblogger:


Has the Internet Made Teaching Lucrative?

Yeah, I really have to underscore the distinction Josh is making here, between teaching and being in education. This post is all about how to make it as a teacher online, because there’s never been a better time. It’s NOT about how to join the school system where, as a certain student teacher at my high school learned, the kids might just call you “badger head” and form small groups to set things on fire and/or loudly discuss the weekend’s activities while you’re yammering away ignored up at the chalkboard.

Read the full post here.


The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears

Despite the fact that I really can’t stand looking at the Cowardly Lion (what’s up with that bow? Dude.) I really liked this post because it reveals a truth that most people don’t understand — courage isn’t about not being afraid. Everyone gets afraid from time to time. True courage is taking action despite fear. To wit: the Cowardly Lion’s continuing to walk around in Little Orphan Annie curls despite the constant threat of hazing.

Read the full post here.


The 6 Essential Steps to Writing a Killer Press Release

The press release still lives in the internet age! Luckily, this post contains somewhere between five and seven steps involved in writing a good press release, whether or not actual killers (or the band “The Killers,” or the 1991 Chow Yun-Fat movie The Killer) are involved. No steps involve killing, unless we’re talking about “killing” as in “doing really well” in getting lots of press attention. Holler!

Read the full post here.


Attention: Is Your Headline Getting Any?

This podcast episode is about cutting through the noise out there that’s competing for your readers’ attention. If you’ve ever wanted to grab your readers by the collar and yell at them to pay attention, this is the way: The headline. There are lots of tips in the podcast, but here’s a headline or email subject line that I’ll tell you now is a real winner in terms of getting people to take notice: “YOUR CAT IS ON FIRE!” Works even if they don’t have a cat. Try it.

Read the full post here.


5 Tips for Better Results with Mobile Email Marketing

After reading this post, I was pleased to see that my email marketing messages ARE indeed mobile-friendly. Which is good, because my messages often contain directions for noble tasks best accomplished with a mobile device, like “To purchase Storyselling 101, proceed to the king’s dungeon and fight the dragon.” However, I find that my dragon-related emails still don’t convert well. What am I doing wrong?

Read the full post here.

This week’s cool links:

About the Author: Johnny B. Truant is the proud headmaster of the new Badass Project, among other less savory things.

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Reader Comments (10)

  1. says

    Hey Guys,

    Love your content and also subscribe to your podcast… Re: your email marketing… I’d like to just receive the weekly summary instead of getting posts every day… is there a way to do that in your system?

  2. says

    Johnny B. Truant – has a nice ring to it!

    If you can produce something each day, then you should, but a lot of bloggers aren’t able to. The more (quality) content you give to your reader, the more readers will come :-)

  3. says

    I noticed that there is a lot of talk about mobile marketing. My biggest question is which one is more efficient? Your home computer or your modernized smart phone?

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