Copyblogger Weekly Wrap: Week of March 14, 2011

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Last week, I was in Austin, Texas for the South by Southwest conference. Which meant that I did absolutely no conferencing and instead just hung out with people and caught up with both old and new friends.

One of those old friends was Copyblogger founder Brian Clark, who told me he’d received the Copyblogger weekly wrap I’d written for last Saturday, but that he wouldn’t run it unless I bested him in an American Gladiators style competition wherein we’d attempt to knock each other off of the roof of Sonia’s rental house using giant padded Q-Tips.

If you’re curious how it all turned out, go ahead and take a look at last week’s wrap-up.

Now, where’s the Advil?

Here’s what happened this week on Copyblogger:


The Blockbuster Secret to Seducing Your Audience

I think the term “open loops” was used in describing this technique for drawing readers in because too much talk about “seducing” and “tantalizing” would lead down a salacious path from which we’d never return with any degree of dignity. It suffices to say that sometimes what you don’t say is more appealing than what you do say.

Read the full post here.


New WordPress Theme: Pretty Young Thing is Ready for Her Close Up

Whenever I’m called on to summarize announcements, I never know what to say other than, “Go check out this sweet new theme. It’s awesome and has many options and will make life easier and can juggle chainsaws.” So… yeah. Check it out. Even if you don’t need the theme, you can use the chainsaws for forestry and stuff.

Read the full post here.


5 Situations That Demand You Hire a Professional Copywriter

I have this blog about using churros to play the drums and was just despairing over trying to write copy for it when I came across this post. The problem is that I don’t seem to know anything about it. But, you mean I can hire a copywriter… and maybe should when I need specific expertise? Huzzah! Winning!

Read the full post here.


The Charlie Sheen Guide to Winning! at Online Marketing

Want a big branding event? Then look to the questionable antics of the younger Mr. Sheen. The part I like best about this post is that it does kind of imply that Charlie Sheen is making good career moves by going totally insane. And what I like even better than that is that I’d bet money that Charlie will be in movies and on TV again, crazy or not. (Mental note: Ask pharmacist about prescription to this compelling “Charlie Sheen” drug.)

Read the full post here.


Rock-Solid SEO is Simple. Really.

I know that this post and this podcast has some “better understanding through simplicity” info about how SEO doesn’t need to be complicated, and I know you can learn how to improve your own SEO in simple ways by reading and listening to it. But I stopped at “Mr. Burgerwinner.” Don’t tell me that guy didn’t take crap from students all the time.

Read the full post here.

This week’s cool links:

About the Author: Johnny B. Truant specializes in selling through stories and is the proud creator of The Badass Project, a site profiling amazing people who make your excuses look stupid.

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Reader Comments (21)

  1. says

    Missed the wrap-up last week, now I know what happened. And we are going to have to see picture evidence of this alleged giant q-tip match :).

  2. says

    Haha! Truant vs. Clark in gladiator style combat on the roof of a rental house? My bet would have been for Truant but clearly I’ve underestimated Brian! 😛

    Anyway, thanks for the round up, awesome week of some solid content as usual!

  3. says

    404 error on the link to last week’s wrap up. First time I’ve ever seen a link not work on Copyblogger.

    I’d kill to figure out how these guys get into the cool links section.

  4. says

    I love the Charlie Sheen guide to online marketing. It seems this week that the way to go viral (not that I recommend it) is to say some really controversial, crazy, and perhaps offensive stuff. Make a video or start tweeting inappropriate jokes and comments and your stuff will go viral.

    • says

      The trick is, what happens next. It’s not too hard to get attention by being a train wreck, but taking that attention to a useful next step is tricky when you got there by being an idiot.

      Sheen is handling it better than most, but it remains to be seen if he can come out on top.

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