Copyblogger Weekly Wrap: Week of April 11, 2011

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I always find myself having to explain what it means to have “internet relationships.”

Last month, I went to South by Southwest. Next month, I’m going to Blogworld (I’m actually presenting at Blogworld, but sadly don’t have enough people “interested” on my event page yet — hint, hint). I go to these events, and I meet people I’ve only known through email. Or from Twitter. It’s fun.

But when my everyday-life friends hear this, they say, “You go to meet people you know from the internet?” and then give me wedgies and steal my lunch money.

I don’t have a solution to this. I just thought I’d share.

Here’s what happened this week on Copyblogger:


The Good Advice That Killed My Conversion Rate

Remember how well it didn’t worked out in high school English class when everyone offered a dozen dumb suggestions on your work because they felt they had to say something? And remember how that kid next to you edited his girlfriend’s fairy tale romance so that Prince Charming killed everyone? Was that just my class?

Read the full post here.


Three Worldclass WordPress Themes for Savvy Online Publishers

These three themes are for WordPress. And they are, dare I say, world class. If you consider yourself a savvy online publisher, I suggest you pick one up. And yes, this how you write a four-sentence summary based on the headline alone.

Read the full post here.


Do You Have What it Takes to be an Effective Leader?

Like Sonia, I’m a fan of The Biggest Loser. (I’d actually kind of like to endure a brutal Jillian Michaels workout, but then I also like Adventure Time — a show which totally creeps my wife out and makes her vaguely suspicious of me.) But regardless of whether you like Jillian or that creepy purple horse, you can’t question their knack for leadership. But, every leader’s style is different, and what makes them effective aren’t tactics… so you’d better read this post unless you want to be the one receiving that nasty “last chance workout.”

Read the full post here.


Here’s How Brevity Can Crush Your Copy

This post is all about the extra unnecessary redundant repetition of needless and unnecessary words in written copy that actually make your point both clearer and easier to understand. You might want to repeatedly review this post more than once to make sure you comprehend the concept and are able to understand it.

Read the full post here.


The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

In this episode of the IMfSP podcast, Sonia catches up with Hugh MacLeod of Gaping Void fame. They talk about success, business, and authority, but the bullet that interests me most is the one about how your heroes everyday lives are boring. And it makes sense. Don’t you think The Flash ever reads a newspaper? Of course he does. He just does it really fast.

Read the full post here.

This week’s cool links:

About the Author: Johnny B. Truant, who actually does know a thing or two about business, recently debuted his Bullet Sessions coaching — so bring out your questions (and also your dead).

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Reader Comments (15)

  1. says

    A lot of what we do in our business is hard to explain to our friends.

    I have been doing this “full-time” only a short couple weeks, and realizing just how important building relationships in this industry is. As soon as I have “made it” and can afford to make these conferences, I will definitely be there.

  2. says


    I also find myself, not so much having to explain my “internet relationships” because I would refuse to explain myself to anyone (real or virtual) but having people react with shock and sometimes disgust or that, “Ewh, she’s having an affair” look, that I’d choose to meet up with people I’ve only “virtually” met.

    How could you not be having an affair with someone on the other side of the world when you say you are just writing buddies? Yep, that’s the look they give me.

    I refuse to justify myself to anyone but more I, laugh on the inside about their reaction to my having friends on the internet I’ve never met in person. The shocked looks and fear are “picture-frameable”.

    And the weird part is I probably know these internet friends better and possibly for longer than my own every-day life friends. We share stories, blog posts, our struggles and rarely intimate details about our lives.

    As for the wedgies and lunch money problem, I’d say stop wearing undies and ask them to take you out for lunch because you don’t have any real friends.



    • says

      That’s an observation I’ve made, too… because we select our friends online instead of simply being around the people who happen to live near us or work/go to school at the same place, the relationships are actually better. But just try getting anyone who hasn’t seen it firsthand to understand that!

  3. says

    I’m still trying to wrap my head around it, Johnny, but for some reasons, Internet relationships have been the most motivating, inspiring and best ones I’ve developed.

  4. says

    True ant,
    It does not matter how your posts come to me. But the matter is, I have fallen in love with your posts…with the entire copyblogger media…Really, we (newbies) as well as pro-bloggers are enriched very much…
    A wonderful wrapping post!!!
    Thank you JBT.

  5. says

    I tried to click on your events page link but I get a blank page. Maybe it is my browser or maybe you should look at the link.

    I went to an event in Connecticut in November and met so many people that I have met online. What a load of fun that was. But my friends and family are not really into wedgies so much. Glad of that.

  6. says

    Thank you for an awesome blog! I really enjoy all your blog posts. They are fun to read but I also learn so much from you :) Take care and keep up the good work!

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