The other day while out riding my bike, I was accosted by three turkeys. I’m not kidding.
The turkeys were crossing the road, and I was screaming down a hill at them. I hit the brakes but they didn’t flinch at all — and then, they advanced menacingly.
I was able to make an initial escape, but they gave aggressive chase. This may sound funny to you, but you weren’t there … this was payback.
Payback for Thanksgiving.
And no, none of this is relevant to business, copywriting, or marketing. But do you want to be unprepared for the upcoming turkey insurgency? I thought not.
I’m getting sleepy from all this tryptophan, so let’s quickly look at what happened this week on Copyblogger:
This sexy post about how you can write copy that has your prospects drooling for more contains enough salacious innuendo that I’m beginning to wonder if Copyblogger is soon going to need an R rating. I plan to test it with my upcoming post about the best “assets” in show biz, with the obligatory Jennifer Lopez montage.
When you’re marketing and/or selling something, it makes sense to hold something back… you know, so that there’s a reason to buy. And yet Copyblogger is always talking about “content marketing,” in which you do your selling by providing a ton of great free stuff. Where’s the line? And for that matter, where’s the beef? Remember those commercials? Man, those ladies are probably dead by now. Shame.
Posts like this one (containing 26 individual pieces of advice) always make me nervous for the writer because it looks like so much work. There’s a ton of info on “where to start” with copywriting (and where to look when you want to improve), but, you know… it’s so much work. Is everyone NOT as lazy as I am? Is that what it’s come to? Ah, never mind — these questions are totally sapping my reservoir of effort for the day.
The crazy kids at Studiopress are, for just a few more days, offering the Genesis framework AND all 36 current child themes AND access to all future child themes for a big ol’ discount. I’ve got two sites on Genesis myself, and it’s hot. You should check it out.
I’m offended by this episode of the Copyblogger podcast, which seems to imply that I might not be able to generate money through zero effort anymore. Or can I? I sure hope so, because we should all be able to win in online business just like we all won riding that dot-com bubble in 2000 and in 2008 real estate speculation.
This week’s cool links:
- Knock it Down! How to Destroy the Writer’s Block Once and For All: If you have writer’s block, have ever struggled with writer’s block, or enjoy posts that are really long and detailed, this one’s for you.
- How the Illusion of Being Observed Can Make You a Better Person: Sure, researchers were able to change behavior with “eye posters”… but who measured to see if there was an increased incidence of creepy nightmares?
- Importance of Social Media & SEO for Public Relations: Not sure how your PR campaign should wrangle Facebook, Twitter, and their ilk? Me either, so I should read this post.
- 10 Super Easy SEO Copywriting Tips for Improved Link Building: Usability meets copywriting. Very cool stuff.
About the Author: Johnny B. Truant, who actually does know a thing or two about business, recently debuted his Bullet Sessions coaching — so bring out your questions (and also your dead).