Copyblogger Weekly Wrap: Week of May 23, 2011

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By the time you read this, if I’m lucky, I’ve been to Blogworld Expo in New York, having presented a blockbuster session which wowed crowds who, overwhelmingly grateful, lavished much affection and chocolate on me, and have returned, safe and sound, to great fanfare and welcome.

If I’m not lucky, I’m still sitting in the Cleveland airport. You know … waiting for my flight to New York, delayed due to nasty storms.

Don’t let ANYONE tell you that there’s anything worse than being stuck in Cleveland.

So for those of you in nicer climes, here’s what happened this week on Copyblogger:


What Don Draper Knows That You Don’t About Persuasion and Success

That Don Draper sure has a way with words, and this post is a virtual encyclopedia of some of his greatest hits — and what you can learn from them — on a whole bunch of topics. I love greatest hits. In fact, I remember when I was 10 years old and bought Ray Parker Jr’s “Chartbusters” greatest hits album. The only problem was that Ray only had one “chartbuster” with the theme song to Ghostbusters. The rest was crap. You know what? Greatest hits albums are lame. I hate you, Ray.

Read the full post here.


How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

There’s a little ritual in this post that’s pure gold, and surprisingly, it doesn’t involve tall hats, robes, or goats. What it does involve is breaking through writer’s block, and it’s pretty cool even if it means not distracting yourself with Twitter. Also, on a side note, I want to complain because I stared at the wall as directed for 33.33 minutes and all I ended up producing was a fourth Twilight book.

Read the full post here.


7 Tips for Falling in Love with Your Blog All Over Again

This is a post about falling in love with your blog, dating it, marrying it, getting it pregnant, and then opening a joint checking account with it. If your blog is stagnating and you’re getting bored with it, you might want to try some of these really cool tips because they’ll make you productive again, so that you and your blog can grow old together.

Read the full post here.


What 8 Best-Selling Magazines Can Teach You About Irresistible Content

I actually thought this post might include an “adult magazine” element, given the neon sign photo accompanying it and some of the salacious posts we’ve seen on Copyblogger lately. Instead, we got mainstream magazines and tips about the content that keeps them popular. But I guess that makes sense since it’s not as hard to figure out the content secrets of those “other” magazines.

Read the full post here.


Check Out the New got a facelift! You should check it out. Now it’s an even prettier place to get all the themes you could ever want. And also, the P.S. on this one tells us that the IMfSP podcast is taking the week off. Starting the long holiday weekend early, are we? What a bunch of slackers.

Read the full post here.

This week’s cool links:

  • A marketing lesson from the apocalypse: Really the only problem I have with this post is that it implies that people wanted to believe the end of the world was due last Saturday. Otherwise, peachy.
  • Testing – What’s the Big Idea?: You won’t know what works if you don’t test it… so what should you test, and how often? (This also reminds me of Mitch Hedberg’s round-about way of finding out if he has AIDS: “I just ask my friend Brian, ‘Brian, do you know anyone who has AIDS? No? Cool. Because you know me.'”)
  • Closer to the buy button?: Holy crap! Are we finally allowed to start working on brainwashing as a marketing tactic? It’s on the horizon, folks!
  • Why Bloggers Should Also Be Freelance Writers: I love this practical approach to writing for a living – you don’t need to just “blog and pray” if you’re smart!

About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)

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Reader Comments (17)

  1. Peter Zicari says

    Oh, piffle.
    I’ve been stuck in Newark, Chicago and Atlanta and only Atlanta wasn’t worse. I bet you were bored, not sure the trip was worth it and anxious to get home; Cleveland’s storm only happened to be in the way.

  2. says

    Nice wrap up, I enjoyed Thursday’s post about the 8 best selling magazines. Like it says in the Rolling Stone part “read widely and steal every trick you can.”

  3. Archan Mehta says


    Thank you for writing for this blog. It is always a pleasure to read your writing. Please keep up the good work.
    Also, I hope inclement weather and autograph hunters don’t keep you away from attending to events and issues.

    One request: attend more seminars, convocations and conferences and report about your experiences there in your flippant, wry style. You have a funny way of writing and a comedic timing that is easy on the eyes and great to read.


  4. says

    OK, I’ll take the bait.

    As a native Clevelander I’ll opine that there are worse places to be stuck than CLE. While you might expect a midwesterner to show loyalty to the region, I’ll throw Detroit under the bus (Detroit is like Cleveland without the glitter.) Newark is no gem nor is Dulles. And don’t get me started on Heathrow.

    Honestly, getting stuck at an airport – any airport – sucks. It is the nature of the beast. Airports are designed for transit and movement, not waiting and stillness. You’re trapped in some sort of travel purgatory between your origin and your destination.

    If you ain’t where you are, you’re nowhere.

    • says

      Ha, this is actually part of a longstanding inside joke between me and myself. I wasn’t stuck in CLE as a layover; it’s my home airport and I really don’t love living here. They’ve actually spiffed up the airport a lot, and you’re right about Detroit; it’s far worse.

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