Copyblogger Weekly Wrap: Week of May 31, 2011

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Last week, I got flak for maligning Cleveland in my Weekly Wrap intro. As is the case when unfortunate faux pas are made, the incident caused me to do some serious introspection. I stopped thinking about myself and my own prejudices so much, and instead started thinking of others.

For instance, I became deeply curious as to why any sane person would ever defend Cleveland. And in my quieter moments, there arose a more troubling, more global question as well:

Why exactly DOES Cleveland suck so much?

I kid, I kid. Relax, Cavs fans. I actually live in the area. Which is definitely not the same as liking it.

Dodging bricks from Clevelanders, here’s what happened this week on Copyblogger:


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Copyblogger took Memorial Day off to eat barbeque and get drunk, so they gave you a free 20-part online marketing course instead of a post. Seems fair enough to me.

Sign up here.


16 Smarter Ways to Use LinkedIn to Build Your Business

LinkedIn is one of the social tools that I’ve pretty much completely neglected, but for a lot of people that aren’t as weird as I am, it’s a networking Godsend. There are right and wrong ways to most effectively use it and to build your profile, though, and that’s where this post comes in.

Read the full post here.


Groupon’s Secret Sauce (And How to Get Yourself Some)

I’ll have to admit that I didn’t see this one coming. When you talk about Groupon’s secret ingredient (which could actually be literal sauce, seeing as people use coupons to buy groceries), I figured it’d be super-couponers of the Extreme Couponing variety. But it’s not. It’s something that you and I are probably quite interested in and involved in, and may even be good at — but which we could all stand to get better at. How well is my shameful tease doing here? Too obvious?

Read the full post here.


David Ogilvy’s “Secret Weapon” of Online Marketing, Selling, and Business Success

Finally! The proof-positive that we’ve all been waiting for that establishes David Ogilvy as a psychic who could tell the future, or in a more sinister scenario, a guy who was cloned in 1967 as Brian Clark. Check out this post and the video that accompanies it… it’s pretty cool to see what the “secret weapon” was, and how it’s in use today.

Read the full post here.


How to Get All the Clients and Customers You Can Handle

This episode of the IMfSP podcast guest-stars Michael Port, author of Book Yourself Solid, all about how to make selling easy (even if you hate selling) and to get all the customers you’d ever want. I once heard a rumor, in fact, that this stuff is so good that it’ll have you running for your life from screaming, crazed customers, kind of like the Beatles were always doing. I’m not sure if it’s true, but let’s just roll with “Sure, why not?” for now.

Read the full post here.

This week’s cool links:

About the Author:Johnny B. Truant is the creator of The Tao of Awesome: A Stress-Busting, To-Do-List-Destroying Guide to Kicking Ass in Your Life, Business, Finances, Relationships, Body, and Health,” which is on sale for $39 this week only.

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Reader Comments (11)

  1. says

    I’ve found Columbus to be more painful to bear than Cleveland. At least Cleveland has some semblance of stuff to do. Columbus is the purgatory of the modern soul.

  2. says

    Cleveland always gets bashed, mostly by people who’ve never lived there. I’ve been to and lived a lot of places, and I love Cleveland. But to be fair, you actually have to live here to appreciate how amazing this city is.

    Anyway, Brian is speaking at Content Marketing World in Cleveland in September, so that’s good, right?

  3. says

    Hi Johnny!

    You’re really great with words. What can I say? hahaha Good luck with Cleveland!:)

    Anyway, I’ve missed a lot from Copyblogger this week and this weekly wrap-up is a great way to toggle into posts and links that I really need to read. :)

    Thanks and a great weekend to you!

  4. Archan Mehta says


    Thank You.

    You are a magician with words. So, keep on writing this wrap-up series.

    Also, write for your own blog. And consider more guest posts for other blogs too. It would be fun to read your articles.

    However, you have not made it clear why Ohio sucks. What is so repulsive about Cleveland?

    Just out of curiosity: give reasons, please, so we know the truth. Why do you want to move out of there?


  5. says

    North East Ohio is a great place to be from.

    That’s what I’ve been telling people down here in North and South Carolina for 12 years. That and Cleveland was a great place to go see concerts in the first half of the 90’s.

    Notice that I said “from”, which means no longer stuck there!

  6. Melanie says

    Ok, I have to chime in as someone who was born and raised in Cleveland and then left for 12 years only to return 5 years ago. There are far worse places to be than here – DC I am looking at you!

    So if you don’t appreciate it here, then why don’t you move instead of bashing it? We have enough outsiders giving us a bad rap that we certainly don’t need any more locals doing it too.

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