Copyblogger Weekly Wrap: Week of June 6, 2011

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I’m trying to teach my kids to think independently. I guess it comes down to temperament and desire, but I’d love it if they decided to become entrepreneurs. But for now, it’d be enough if they just learned to follow their interests instead of allowing themselves to be indoctrinated by school, friends, Cap’n Crunch, etc.

The problem with this, of course, is that when you teach your kids to think independently and question norms, they start not listening to you. You get questions like, “Why do I need a bath? Who am I trying to impress?”

I’m thinking maybe I’ll roll with it. Being smelly will have some social side effects, but it’ll also mean that at least I won’t have to worry about my daughter’s dating life.

Here’s what happened this week on Copyblogger:


The Ultimate Guide to Facebook Marketing

This is one of those incredibly comprehensive round-ups of all the resources you’ll ever need, this time about Facebook and Facebook marketing. And really, I should read a few of these, because all I know about Facebook is that it’s popular but unwise to publish photos of drunken revels and that fake Facebook pages are hilarious.

Read the full post here.


4 Ways to Grow Your Blog with the Power of Experts

Want to convey expert content but aren’t an authority yourself? It’s cool — you can borrow the talent of others! Experts can give you great free content and make you look like a star, so check out this post to find out how to harness that “power of experts” correctly. And this all makes sense, too, since I’ve been having no luck growing my blog with the power of Grayskull.

Read the full post here.


The 3-Step Cure for Boring, Useless Content

I like how this post has a “punch you in the face and imply that you suck” quality to it. It’s all subtle, too. The three steps WILL, executed properly, help to curb your publication of dry and droll content… but first let’s admit that most stuff online is terrible and useless. Kind of passive-aggressively helpful about copy, like if your mother-in-law and Brian Clark were accidentally fused together in a teleporter mishap.

Read the full post here.


The Art of Keeping Your Audience Coming Back for More

Want your audience rapt with attention, just waiting for your next blog post or marketing piece? This post is your guide to making that happen. Just make sure you do this whole “cliffhanger” thing correctly, because it can backfire on you if you’re not careful. For instance, don’t end a sales page with the teaser, “Come back here next week to see what kind of car I’ll buy with all the money I make from you people.” Trust me on this one.

Read the full post here.


Answered: Your Most Burning Questions About Internet Marketing

This episode wraps up the IMfSP podcast’s inaugural season, as things wind down into the piña colada days of summer here in the US. In order to end season 1 having answered your most burning questions, Brian and Robert address the most pressing inquiries they feel you may have about internet marketing, possibly including, “What is Gary Numan doing now?” and “Did I leave the iron on?”

Read the full post here.

This week’s cool links:

About the Author: Johnny B. Truant specializes in selling with stories and personal development for entrepreneurs.

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Reader Comments (7)

  1. says

    Concerning entrepreneurship, my Dad who is an entrepreneurship, explained to me that working for one’s own account made more sense. I think that without pushing for it, you could give more argument to your children in favor of entrepreneurship.

    • says

      I certainly agree with this Tikyd. My father has done his best to teach me the same principles. Work for your own bank account – isn’t it just so much more fun? It makes the most sense – at least in my mind.

  2. says

    Just a note about your daughter’s dating life. She may find a smelly man and then you’ll be able to enjoy the fragrance of both.

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