A lot happened over the summer while the Wrap was on hiatus. One of those things was relevant to this here world of marketing and networking and connection and bon-bons… and that was the launch of the Google+ social network.
But I’m just going to come right out and say it: Although the internet at large soiled itself with excitement when Google+ was launched, I checked in, said “Meh,” and went back to Twitter. I mean, I knew people on Twitter. Why did I need to find them all again on Google+?
Here’s what happened this week on Copyblogger:
This from the “storytelling in marketing is awesome” department: Did you know that your sales page should have a plot and various subplots? I knew this. That’s why most of my sales pages involve at least some element of the orcs’ attempts to overthrow Middle Earth. If you study this post, you (yes you!) can learn to be just as effective.
There’s one key element to successful copywriting without which, all of the other tips and tricks you’ve learned won’t do you any good. Robert Bruce reveals it in this post, and I was as shocked as you will be to discover that the secret is not “talk often about pants.”
I got all excited when I saw this post’s title, because I figured that the trait had to be iron skin, and it would be seriously awesome if you had iron skin because people could shoot you and the bullets would just bounce off and you’d go MUHAHAHAHA! and so on. Well, the bad news is that this post is not about iron skin, but the good news is that it is about something achievable. So, you know… go achieve it. (Unless you have iron skin, in which case you don’t need to achieve crap.)
This post is crazy. CRA-ZY! I figured it would be about learning to work with uncertainty, but it’s actually this incredibly detailed roadmap for Jonathan Fields’s book launch strategy. I won’t give you much more here other than to say read this post. Holy information treasure trove, Batman!
OMG SERIOUSLY AWESOME. I was pretty psyched to read this implication re: the latest Copyblogger podcast that success in online marketing requires being weird. Just the other day, I sent an email to my list with the subject line, “Important reminder and Q&A about platypuses.” I am so there. Check this one out to get your freak on.
This week’s cool links:
- Content Marketing Sucks & Other Marketing Myths: This post contains a compelling argument for content marketing, but it also contains arguments with Joe Hall’s dear old grandmother.
- You’re on your own (and why that’s a good thing): This post ties right into Thursday’s “uncertainty” theme, but also, I think, contains a very true message that a lot of people won’t want to hear.
- The New 4 P’s of Marketing: I was really bummed out that “Master P” didn’t make this year’s list.
- 4 Obvious (but Overlooked) Strategies for Video Storytelling: Want to tell your story on video? This post contains those overlooked strategies as well as tips for getting started.
About the Author: Johnny B. Truant’s first course, Zero to Business, is 84% off until Tuesday, but then is vanishing for good.