Copyblogger Weekly Wrap:
Week of October 18, 2010

image of Flava Flav

You probably noticed that ever since I started writing the Wrap again (after my summer vacation at the nice place where the people wear white uniforms and speak very calmly) that we’ve used a different “wrap” photo each week. You know, bubble wrap, cling wrap, chicken fajita wrap… Hilarity.

You probably also guessed that, sooner or later, we’d run out of wrap references, and then naturally skip over into “rap” references. This, of course, has been a carefully crafted, under-the-radar campaign to post a picture of Flava Flav for no good reason.

So, here you have it. This is what innovation looks like.

Let’s now look at what happened this week on Copyblogger:


Five Ways to Write Magnificent Copy

As you may have guessed from the title, this post contains five ways to make your average copy a whole lot better, but I got stuck implementing tip #1: “Write drunk; edit sober.” I mean it’s good advice but WOW it’s loud in here and I’m going to contact all of my high school girlfriends through Facebook and that’ll show them who’s boss! and NO I WON’T SIT DOWN and also I’ll text my old boss, that jerk… What time is it, anyway? I love you, man.

Read the full post here.


How to Publish Your Book in the iBookstore

So I can have a book published without getting a book published if I can do it in iBook electronic format for the Apple iPad. That’s pretty cool, and this post is all nuts and bolts on how exactly to make that happen. But the bigger question is, can I get a jetpack? We were supposed to have those things decades ago.

Read the full post here.


Does Sex Matter When Scoring Online?

This post isn’t about sex in the way you’re probably thinking, but rather about gender and whether men or women have an advantage when trying to make it as a blogger. It’s an interesting question with a solid, agreeable, sexy answer. My verdict? You can have sex with whomever you want as long as you’re consenting adults. It’s a free country. And then sure, why not do some blogging after?

Read the full post here.


Should Your Content Aim for Traffic or Conversion?

You can tell it’s post-Vegas week around here. We’ve already had posts on drinking and sex, and this one contains some saucy Cosmo magazine sexual references in the quest to determine whether it’s more advantageous to seek traffic or better conversion of the traffic you already have. So check it out; both have their advantages. (NOW: Ten bucks says Friday’s post will be about shooting guns.)

Read the full post here.


7 Ways Being More Confident Will Make You More Money

Not to get all Tony Robbins on you, but it’s true that if you’re more confident, you’re going to do better in a lot of stuff, and money is high on that list — right up there with improved swordsmanship. This post has a bunch of ways in which you’ll end up with more money if you can become more self-assured, but none of them involve tall, smooth-talking men with giant teeth.

Read the full post here.

This week’s cool links:

  • You’re famous: I’m talking to several of you in particular now, and by several of you, I mean you know who you are, and by “I’m” I mean Seth is. You’re famous. So feel free to act all prima-donna.
  • 5 Techniques to Make Your Next Post Unforgettable: Is reading your blog like riding a roller coaster? You can either read this post to make it that way, or put all of your readers on a roller coaster. I know which one I’d choose.
  • Compete on Value: This post proves that Chris Brogan and I share more in common than the fact that I once stole his identity. He essentially says, Don’t lower your price. Keep prices high, and pack your stuff with tons of value.
  • Is Social Content Brevity Better? Think Again!: Okay, good. I’m allowed to be long-winded if I want, and the world isn’t totally A.D.D. Yet.

About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)

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Reader Comments (15)

  1. Karan Singhal says

    I love the intro. When you told us about the Flava Flav thing, I actually laughed out loud. I used to think reading Copyblogger Wrap-ups were kind of a waste of time, but recently, I’ve started to like reading them. :) Just my two cents.


  2. says

    Great roundup. I’ve read all of those posts already. I guess that means that I’m reading the right things to get ahead. I’m always learning new things when I read others blogs. That’s why I love these roundup posts. Thanks!

  3. pam says

    I enjoy your articles…very good eye-catching blogs and subject lines!! I just don’t have the time to read, research and empliment. Do you have a magic “pill” or step to master the last step??

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