Johnny’s Copyblogger Wrap-Up:
Week of May 10, 2010

image of tattoo sign

I got this phone call yesterday from Brian, because he’d just read the post on my blog about how I’m thinking of getting a couple of tattoos. Anyway, he insisted that I drive down to Texas immediately so I could use his guy for my new skin art.

I had to listen because the man definitely knows his ink. Most people don’t know that Brian has an entire episode of Diff’rent Strokes storyboarded across his back. The dude is hardcore.

When I got there, he funneled me enough tequila to send an entire Cinco de Mayo party to Federal prison. Then he took me to some place called Deep Ellum, where I got two tattoos, an infectious disease, and a black market kidney.

All I can show you are the tattoos. SOLID.

Anyway, here’s what happened this week on Copyblogger:


Free SEO Copywriting Report

I was just talking to a client about the topic of this post. How do you write for search engines in a way that sounds natural rather than super-annoying, what with all the SEO stuff you have to jam in there, like proper keyword utilization and backlinking and robots and cyborgs?

And conversely, how do you rank well in search engines while writing in a way that sounds natural, unlike that romance novel written by my cyborg buddy Norm?

You read this post and pick up your copy of Professor Clark’s free report, that’s how.

Read the full post here.


How Cornerstone Content Gets You Traffic and Subscribers

Out of everything I’ve said on Twitter, I have a favorite tweet. It went, “They say true beauty is on the inside. The problem is that nobody can see it in there, so you’re still going to look ugly.”

It kills me that I can’t repeat that, but in social media, you really can’t keep recycling the same exact stuff. The same problem exists for blog posts, which is where this post by Derek Halpern comes in. You write a great post, and then the next thing you write bumps it down the page. A few weeks later it’s gone, and you can’t pull it back up to the top or people say, “You tweeted that already, Truant, you hack.”

To put that “best of” stuff to good use, Derek tells you how to use of your A+ material to keep drawing readers… while boosting your search engine rankings at the same time.

Read the full post here.


6 Steps That Get Big Shots to Answer Your Email

I’ve finally figured out why my emails to Jessica Biel are going unanswered. I figured it was my pushiness and abjectly creepy come-ons that had resulted in the silence and/or restraining orders, but it’s because I’ve been crafting my messages incorrectly.

This post by Pace Smith explains how to get the attention of the big names you’re trying to get ahold of. Because honestly… they may LOVE what you have to say or the pitch you have in mind, if they could just cut through the email you’ve buried that gem of an idea in.

Important note: This post also contains a cookie volcano. It was the only post with one that I came across this week, so feel free to thank me in the comments.

Read the full post here.


10 New Ideas for Getting Inspired to Write

The guy who wrote Thursday’s post was once mentored by a goth who carried a Samurai sword on his belt and used it to trim his hedges. If that alone doesn’t frighten you into reading this post, then there’s no hope for you.

The post itself (which contains no swords but does feature a dog wearing a funny hat) lists ten more of Jon Morrow’s gems for getting inspired to write. Because sometimes, the muse doesn’t want to come out, and you have to chase her with a Samurai sword until she relents. The tips in this post will whip any muse into shape pronto.

P.S: I’m not kidding about the sword guy. Jon tells the story in Question the Rules.

Read the full post here.


The Solution for Marketing Overwhelm

If there’s one person I’d trust to draw up a marketing blueprint, it’s Sonia Simone. You just know she’s able to walk that fine line where she’s giving easy-to-follow steps to creating your plan and staying unstuck in your biz without getting all, “You must do this no matter what” on you.

But whatever you do, don’t let Sonia draw up blueprints for your house. How is a building supposed to stay upright using six boards and no bricks? And why are there chickens in the ventilation system? WHY, SONIA? WHY?

But marketing blueprints? Yeah, she’s great at that. And the Remarkable Marketing Blueprint is about to open up again, so you should really get on the advance list so that you’ll be first to know when it does.

Read the full post here.

Friday part 2: (a.k.a. Next Friday, now with more Ice Cube):

The Three Surprisingly Simple Keys to Success

In Sonia’s second post of the day (damn, she’s fast), she points out the truism that to succeed in anything, you need any two of the following: Talent, luck, and persistence.

So you can be talented and persistent. Or lucky and talented. You can even be relatively talentless as long as you’re persistent and lucky, which is the process through which most sitcoms are created. But you need two, and this post is filled with pointers on how to become more talented, more persistent, and even more lucky (hint: set leprechaun traps.)

I bet if you have all three of those attributes, you end up being like Spiderman. Bitten by a radioactive spider? Lucky. Willing to fight a never ending cavalcade of cartoonish supervillians? Persistent. Able to take photos good enough for J. Jonah Jameson? Talented.

So there you have it . . . read this post and you’ll become Spiderman.

Read the full post here.

About the Author: Johnny B. Truant has a dumb blog at and is one of the guys behind Question the Rules. You should also really check out his Jam Sessions with Charlie Gilkey, because they’re filled with tasty informational nuggets that make your business better.

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Reader Comments (16)

  1. says

    so, what this has to do with anything is, exactly nothing. but i will ask anyway. how is Copyblogger headquartered in Austin yet Brian took Johnny to Deep Ellum? The metaphysical crux here is, why would Brian or anyone for that matter actually move from AUSTIN to DALLAS?

    i grew up in dallas. i left dallas. and austin, sir, is no dallas.

    that is all.

  2. says

    DUDE I dont even read the wrapup I just like seeing whats going to come out of your mouth and transform onto a post LOL

    We should start a game called
    “guess what Johnny said today?”

  3. says

    Lisa, I split time between Dallas and Austin. Unfortunate on the Dallas part, but it’s still fun to terrorize the Park Cities people.

  4. says

    Hey, you know you are doing the right thing when everyone else is either making fun of you, talking bad about you, or just being silly. That is confirmation that you are writing good stuff. It did get attention. I love your blog. I read it daily even if I don’t comment. This is one of my fav’s. I love the art work on the Tatoos and good for YOU! What an inspirational story. I use to be a big biker (harley rider)-got out of it and have a clean life. Great post very informative.
    Keep up the good work!

  5. says

    I must admit when I started reading the post I wondered what I had stumbled across, what have tattoos got to do with IM, thought I was going gaga (not Lady thankfully)

    Great info though, look forward to reading it every week, the style is quite unique.



  6. says

    I….ummm…. may have gotten arrested in Deep Ellum at the age of 15. For a curfew violation. Yep.

    My Mom left me in their holding tank (aka: a big room with mats on the floor and blankets that was nothing like a jail) overnight to teach me a lesson.

    However now all it does is make for a funny story to tell people at times like this. :)

    And I second Lisa…. I went to high school in DFW… Southlake, specifically. I’m thinking that may beat Park Cities in uptight soccer mom-ness. I disliked it so much that I fled at the age of 16 by graduating high school early.

    Anyway – great post. Loved the SEO Copywriting report..anyone who I teach SEO always has a problem with making their posts not sound ‘spammy’ – and I remember it was a huge problem for me when I started out, too. Hell, it’s a huge problem for me now sometimes… little do you guys know that I’m optimizing this comment for the keywords “arrested in Deep Ellum for a curfew violation.”
    😉 😉

  7. says

    I actually did get a couple of tats this week I thought maybe Johhny and I were sharing lives for a moment. Great entertaining read makes me enjoy the weekend that much more.

    Thanks folks!

  8. says

    So… just so we’re clear, I really hope nobody thinks those tattoos are real. I wouldn’t think I’d have to say this, but more than one person has suggested that they thought I actually got “Scribe” and “Thesis 4 Lyf” tattooed on my arms.

    I wouldn’t do that for less than a 66% affiliate cut.

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