There are plenty of great reasons to write an ebook.
A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.
A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.
Being able to say, “I’m an author.” could give your credibility a massive boost.
So what’s stopping you? I think I know …
Maybe you think you don’t know how. Sure, you’re comfortable with writing blog posts, but an ebook is a totally different animal.
Or is it?
Everything you know about blogging applies to ebooks too
Think of your ebook as a series of blog posts.
Content-rich, in-depth posts that readers can’t wait to read and share.
When you look at it that way, your ebook suddenly seems less … daunting.
You already know how to write an ebook. Everything you’ve learned from blogging still applies. Just think of your ebook as a series, and each post as a chapter within that series.
- Your ebook won’t become a bloated, “everything I’ve ever learned” guide to your whole field. It won’t sell — and you won’t have any room for your second ebook. Pick one topic, just as you would for a post series
- Your writing style can stay friendly, informal and engaging. You don’t have to come across all stilted and academic just because it’s an ebook. Your readers will want to hear your voice, just like they do on your blog
- Your chapters can be concise and information-packed — just like your blog posts. You don’t need to waffle on and on to fill the pages. After all, what would your readers prefer: straight-up information or a ton of padding?
- Your content-creation routine doesn’t have to change drastically. You don’t need to lock yourself away for two weeks in order to finish your ebook. You can just write a couple of short chapters each week — in the same way that you write blog posts on a regular basis
You can use your current blog content too
If you’ve been blogging for a while, you could repurpose some of your existing content for the ebook.
For lots more on this, see Carol Tice’s excellent post, 12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash.
- You might use one of your popular posts as the introduction for the ebook
- You could turn a “how to” post into a worksheet
- A case study post could become a vivid example
- Your readers’ comments might inspire new chapters or a Q&A section
Formatting matters just as much in ebooks as in blog posts
Some bloggers seem to ignore formatting completely when it comes to ebooks.
They’ll produce dull, grey documents densely packed with text … and they’ll wonder why no-one’s interested.
If your ebook is going to be a pdf (and most info-products are), then you can use all the same formatting features that you’d use in blogging:
- Add images to grab attention, break up the text and show concepts that are hard to describe in words.
- Include subheadings to help signpost the way through the text
- Add hyperlinks so that readers can jump straight to the chapters that they need
- Use bullet-pointed lists to display information more clearly
- Create a style for block quotes so that these stand out from the text
You already know how to do all of this
You know how to write regularly.
You know how to make your style engaging.
You know how to use formatting to hold the reader’s attention.
So let me ask you again: what’s stopping you from writing your ebook?
About the Author: Ali Luke is a blogger, writer and writing coach. She’s just released a brand new ebook in her popular Blogger’s Guide series: The Blogger’s Guide to Irresistible Ebooks. If you’d like to write an ebook that your readers can’t wait to snap up, click here and check it out today.