If you’re a writer, you might have heard this most of your life.
People don’t make a living writing. You should find something practical to do with your life.
Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession.
Look around us, at this digital world so many of us spend our lives in.
It’s made of ones and zeroes, yes. But it’s also made of words.
The technology exists because we create words worth sharing
Text, video, audio. It all needs great writing if it’s going to be worth spending our time on.
If writing is your profession and your passion, you can accept crap assignments for crap money and crap treatment.
Or you can choose something better. Because there is something better.
In the time I’ve been writing professionally, I’ve noticed some necessary traits, abilities, and strengths that make the difference between life as a well-paid writer and life as someone who likes to write but can’t seem to get paid for it.
Here are 7 of the most important:
This might seem squishy, but if you’re meant to be a writer, you know what I mean.
There is no substitute for the love of writing. For the passion of getting the words right, the head-scratching and the pacing around the house and the endless drafts that aren’t quite right yet.
If you don’t love language and your topic and the act of putting words together, none of the rest of this really means anything.
I could have just as easily used Compulsion, Obsession, or Bullheadedness for this section. Whichever word you choose, it’s about refusing to settle for weak writing, because the words matter.
#2: An attitude of service
Writing for self-expression can be high art, pursued for the sake of your own experience of truth and beauty.
As soon as money changes hands, though, the audience — the reader, listener, or viewer — becomes the focus.
Professional writers work from an attitude of serving their audience. Serving them with truthful, beautiful words, yes. But also with language that meets their needs, language that clarifies rather than prettifies.
Novelists, copywriters, and content creators all live in service to our audiences. No matter how clever or perfectly poetic we may find a phrase, if it doesn’t serve the audience, it goes.
It’s always struck me as odd that many of the most capable writers are also some of the most insecure.
But it doesn’t need to be that way. Confidence comes from putting the work in, to become a genuinely authoritative expert. It comes from research, craftsmanship, and seeing the difference you make to your audience.
Serious craftspeople are humble and proud at the same time.
The pride and confidence come from hours of deliberate practice — the kind of work that expands your abilities and challenges you to grow. The humility comes from the knowledge that a true pro is always improving, expanding, and refining.
Many writers imagine that if you have a good writing voice and a strong opinion about the serial comma, you’re qualified to work as a professional copywriter.
Not so fast.
Great copywriters and content creators are fine wordsmiths, yes, but they’re also strategists. They understand what types of content work to attract attention, to stand out amid the sea of content clutter, to motivate buying behavior, and to help the audience make the journey from interested bystander to loyal customer.
Solid content and copywriting strategy come from training (and practice). You can get a lot of that training right here at Copyblogger, of course.
And for writers who are serious about professionalism, we have a course designed to train you about the craft of professional content creation. (The “art” is up to your talent and abilities.)
You may be a brilliant wordsmith and master strategist, but if you can’t get yourself the butt-in-chair time needed to produce a significant quantity of work, you won’t get where you want to go.
To a great degree, discipline is a set of habits that can be cultivated. As a writer, you can string together rituals, create the right work environment, and adopt the behaviors of productive writers.
As a working writer, you also need to throw in a set of habits that will ensure that you meet your deadlines, keep clients updated, and invoice your clients promptly.
If you care enough, you’ll do it. The habits can be difficult to put into place, but fortunately, once they’re in place, they tend to keep you on the right track. (That’s the difference between habits and will power.)
#6: The willingness to become a marketer
Yes, there is some money in writing fiction. (For the lucky few, there’s a great deal of money. Emphasis on few.)
There’s also still a little bit of money in journalism and feature writing, especially if you have excellent contacts.
But for the most part, if you want to make a living as a writer, the fastest, most enjoyable way to do that is to write content for businesses that want to find more customers.
It’s interesting, it’s lucrative, it’s very much in demand, and it will get you researching and investigating as many different topics as you like.
You might think that this kind of writing is boring to do. Far from it. Creating really good content (as opposed to the mass of junk that makes up 95 percent of web copy) will call on your skills as a storyteller, investigator, wordsmith, travel writer, historian.
A well-qualified content marketer needs all the skills of a great feature or fiction writer — combined with solid marketing strategy.
You also, of course, need to get comfortable marketing yourself. This can be surprisingly tough even for writers who create superb marketing for their clients.
“Create a bunch of content and hope someone wants to do business with you” won’t work for your writing business any more than it will for your clients’. You need to apply the same strategies and frameworks to your own business that you do to theirs.
If this doesn’t come naturally to you, don’t let that worry you. It doesn’t come naturally to a lot of good writers. But it’s something that’s well within your ability to learn. And we have some resources that can help.
One of the tough things about living as a professional writer is that the path you walk is one you make yourself.
There’s no one to tell you which direction to go, no one to give you sign posts along the way, no one to outline your day for you and tell you where you need to be and when.
That’s also one of the fantastic things about living as a professional writer. But sometimes Fantastic is also Difficult.
Writing is a lonely business. And it can be just a little lonelier when you don’t have colleagues to bounce questions off of, or to share your gripes and triumphs with.
When you do find a community of writers, though, it’s a lovely thing. They’re some of the funniest, smartest, quirkiest people you’ll ever meet. And it just feels good to hang out with people who get you.
(Because yes, your friends and family actually do think you’re sort of a weirdo.)
We’re here as a resource for you
Okay, so you provide the writing talent. Now where do you get all of this support, marketing knowledge, and training?
Well … that’s what we’re here for!
The first thing to do is get signed up to get our free marketing course by email. I created it myself to give you the most essential advice about writing and marketing on the web. And it comes with a free comprehensive marketing library, so you can dive deep into topics like SEO, landing pages, headlines, getting traffic to your content, or whatever other topic you might be wrestling with.
I’m really looking forward to seeing you there.
And if you need a talented, passionate, skilled writer with terrific knowledge of marketing strategy — we have a list of Copyblogger Certified Content Marketers who are ready to help with your projects. You can find a complete list of them here: Certified Content Marketers.
Are you a writer who wants to become a Certified Content Marketer?
We open our Certified Content Marketer training to new students periodically. You can add your email to our waiting list below to be the first to hear about it.