Cover your ears for a second.
My wife can sing. I can’t.
There, I admitted it.
But, we do have one thing in common — we both think we can. Only one of us is right (ahem).
In the world of business, we all put out a tune. A vibe. A voice. Customers flock to companies that give them a good experience, not just “okay” goods and services. It’s called a “corporate brand.”
Your job is to help your clients find their voices — their rhythms and their “keys.” Are they sending out a track so bland, flat, and “elevator worthy” that it is either ignored or irritating? Many do.
This is where you come in. You’re their Voice Coach.