How long should an article or a blog post be?
How about a landing page?
The answer is, of course: “As long as necessary. And no longer.”
We get to see a lot of marketing in the world, both good and bad.
When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily.
It’s almost like predicting the future, without all the crazy talk.
Get the following three crucial elements right or wrong and you can give your marketing a pass or fail, before it’s even started.
How would you like to sell more of your products or services … without increasing your traffic?
If that’s your goal, then you need to improve your conversion rate. Which is a very wise goal — I know I’m always looking for the tweaks or additions that can optimize the performance of my sales pages.
The slightest changes to a headline, one item in a bulleted list, or the overall picture you paint can pay off in massive ways.
Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can double your sales.
Launches have been on my mind a lot lately. Not just because of Jeff Walker and his PLF3 release, but because I have been on a crazy launch kick myself with several back to back. I have learned a fair bit about what to do and what doesn’t work so well, especially in the area of email promotions.
My main discovery, though, I gleaned from my Shy Networking launch. This launch was a pared-down affair, because of all the other launches taking place all over the world at the same time. I didn’t want to have a showdown with the entire Third Tribe!
I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.
What is this magical thing?
Are you burdened by the copywriter’s curse?
Many a copywriter is hindered with a trait that damages productivity and constrains our ultimate earning potential. We here at Copyblogger may actually be guilty of agitating this problem for you.