Want to craft high-converting offers?
Below I’ll tell you how I failed multiple times over several years until I finally learned how to cap off my marketing funnels with can’t-miss deals my customers were eager to pay for.
But before we dive into persuasion strategies and tactics, let’s address your own fears and hesitations. Because here’s a truth I learned the hard way:
An offer is only as effective as your enthusiasm for pitching it.
Think back to your worst marketing campaigns, your biggest flops. Was it customer objections or your own apprehension that sank your conversion rates?
Some time ago, I sent Sonia Simone a desperate question on a Q&A call: “Why did my marketing campaign fail? I have a great product and an engaged audience. So why are my sales so low?”
Sonia’s advice hit me like a sledgehammer.