“How do you promote your work and, at the same time, do good work — without either suffering?”
Not long ago, I was speaking at a blogging conference when a writer in the audience asked this question. And until recently, I didn’t have a great answer.
Today, with an abundance of blogs and social media channels, it can be a bit daunting to even try to promote your work. Everyone has something to sell, and the desperation we all feel from the countless voices vying for our attention can just be a bit too much.
So, how do we do good work and also help our work get the attention it deserves?
But there’s a little secret great musicians, comedians, and writers know: the best way to promote your work is to just do the work.
Three things happen when you do that …