Familiar with it? Probably not, because I just made up the term.
But you’re probably familiar with Webinar Shock’s sister term, Content Shock.
It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.”
In other words: there’s just too much damn content.
And, well, it’s tough to argue with that. Just open up Twitter, perform a web search, or check your inbox. Good luck consuming even a fraction of what piques your interest.
That’s a major obstacle for content creators, but not a substantial threat to content marketing.
What it does mean is that your content marketing strategy better start with creating the highest quality, most audience-focused content possible — because that is the only way to have a smidge of a chance at getting and keeping your target audience’s attention.
Which brings us back to webinars.