What if we’re thinking about SEO all wrong?
You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life?
Don’t get me wrong: we’re not anti-SEO.
Heck, we were recently awarded a U.S. patent for the Content Optimizer we developed that now powers the SEO tools bundled with our premium WordPress hosting.
We’re just anti some of the misguided notions and incomplete narratives about SEO that masquerade as good advice.
And one of the most fundamental mistakes I see people make is not fully appreciating the full breadth of each of the three terms that comprise S-E-O: Search. Engine. Optimization.
Notice the placement of that first period after “Search.”