You knocked yourself out to get that client to work with you, and she was a perfect fit.
But, after the project ended, you never heard from her again.
Maybe that’s the story of your entire business — get a new client, do the writing, fail to get more work. Get another client, do the writing, fail to get more work.
Needless to say, this is a very frustrating way to run a freelance writing business.
The question stops you cold.
You cringe when you see it, as if it was written just for you. You feel yourself cower as it echoes through your brain. “Who the hell do you think you are?”
You feel exposed, all your imperfections on display.
How could anyone question your right to do what you’re doing? Don’t they know how many times you’ve asked that of yourself? Don’t they know how hard you’ve worked to get here?
With all that hard work you’ve put in … why do fear and doubt still haunt you?
Getting attention is the most important part of online marketing.
No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first.
You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something.
Do I have your attention yet?
Good. Now I’ll show you how to get someone else’s.
What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose?
Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect’s brain is the power of consistency.
You can easily trip yourself up without meaning to. Many bloggers get bored with their message and think their prospective clients are, too. This can lead to the thought that you have to constantly reinvent yourself to liven things up. You think you should start to write new things, put out new opinions, shake things up a little.
Nothing could be further from the truth.