It’s easy to get wrapped up in the fun parts of content marketing. Being creative, writing articles, and seeing a post go live are all exciting and enjoyable parts of the job.
So, a lot of us jump right in, quickly publishing and sharing without taking much time to think about what we are doing and why. We are just excited to get our work out in the world.
And this is a problem.
Because effective content marketing that drives pre-planned business goals is strategic — not just fueled by initial excitement.
Let’s look at a system that will help you incorporate the fun parts of content marketing with a thoughtful plan to track your results.