Sometimes it bums me out that we’ve become a culture of contrarians.
Whether it’s Black Panther, 3D printing, or strawberry ice cream, there’s nothing so excellent that someone on the internet won’t tell you why you’re wrong for liking it.
So sometimes it’s easy to miss the signals when a genuine problem does develop. And among the usual noise of “the thing you like sucks,” there’s been a fresh spate of articles on content marketing, talking about the “content marketing playbook” not working the way it used to.
Unlike that guy who hated Black Panther (let’s face it, he was just wrong), there’s some substance to this.
But it’s not something to panic over. In fact, it’s something to embrace.