Are you guilty of spamducation?
Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.”
The content is too often a lame version of work done by a real expert. (You know, someone who cared enough about the topic to actually learn a lot about it.)