I’ve never claimed I invented the internet, but at one time I thought I invented the idea of a digital business. Let me explain.
In 2008, I set out to establish Revision Fairy, my own online editing and proofreading service. Since I wasn’t planning to interact with any clients in person or over the phone, my business, which would also sell ebooks, was 100 percent digital.
I thought I conjured up a revolutionary concept because I didn’t know anyone else who had ventured into this unknown, pixel-dominated territory. Simultaneously, I was struggling because I didn’t know where to look for guidance about legitimate digital commerce.
Then I discovered a blog called Copyblogger written by a guy named Brian Clark (you may have heard of him). All of the practical content marketing and copywriting advice Brian wrote about made me feel like my idea to sell digital products and services was possible.
I studied Copyblogger daily because Brian understood what I wanted to accomplish. He provided the information I needed to keep following my vision — and the rest, as they say, is history.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to decide which content to sell and what to give away for free
- How to create a digital home that welcomes visitors
- How to put together irresistible digital product packages