“Choosy moms choose Jif” is one of my favorite taglines, for peanut butter or otherwise.
The product’s message stands for more than just peanut butter.
Jif paints a subtle picture of an elite group: choosy moms. Choosy moms only buy the best food for their children.
Any mom who aspires to be part of a group of selective moms would value what Jif represents and feel good about purchasing the brand of peanut butter.
When you turn your educational content into an online course or membership site, how can you communicate to your potential students or members that you have the knowledge that will help them become the people they want to be?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to structure and sell your natural expertise
- How to attract students who want to learn from you
- How to create a valuable lesson plan that sells your online course and motivates your students