If you know you don’t want to produce unicorn vomit (and I applaud you for that), you may have decided that your content will be “professional.”
I was extremely preoccupied with “professional” when I started creating content 10 years ago. Revealing anything about my non-work personality was out of the question.
But I had the wrong idea of what “professional” is …
Communicating your knowledge in an authoritative way — where you strictly relay information — isn’t necessarily attractive or memorable.
And when your marketing isn’t memorable, you spin your wheels rather than grow your business.
My “professional” content wasn’t doing jack to get me good writing and editing clients.