There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague.
Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode?
Because that word content is there, the content format is where most people seem to focus. But the type of content isn’t nearly as important as the strategic goals that inform it.
This week, we had some thoughts for you on how to keep a strong strategic focus and get the most out of the work you put in.