During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham.
But that’s not the H-word I’m going to talk about today.
More commonly, we analyze headlines.
There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice.
Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader.
I sometimes like using questions in headlines, but there’s one type of question in a headline that’s guaranteed to be ignored.