This is a weird time to talk about marketing automation.
If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation.
Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our goofy cousin, the one who still isn’t too savvy about the purpose behind that What Kind of Cheese Am I quiz.
Just to add to the fun, we have the GDPR, a well-meaning law that has sown more than its share of chaos and confusion.
So here I am, wading into the middle of all of this noise to talk about automation, and why it isn’t what we think it is.
I wouldn’t do it if I didn’t think it was important. And here’s why.