Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage.
Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more courage into your content.
On Monday, our
Gangster Rockstar Ninja Smartypants Data Analyst Loryn Thompson wrote about how to take some practical, simple steps to actually use your data to make better decisions for your content.
If the whole idea of “data-driven marketing” makes you want to flee, Loryn will show you how to start learning more about your audience — without freaking out. (It involves something you might not associate with data-driven marketing: your intuition.)
On Tuesday, our friend Nick Usborne dropped by to share seven things professional writers can learn from that rarest of things: a really good conversation. (I’m a giant fan of #3.) Nick’s approach to copy produces a wonderfully confident, natural voice.
And on Wednesday, I talked about how to publish consistently (which we know we need to do), even when there are still flaws in our content that make us cringe. We really can beat creative perfectionism and start “shipping” our content, and I outlined three of the most important elements I’ve found to do that.